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A look at the fast-food industry by eric schlosser
A look at the fast food industry eric
Lesson 10.1 A Look at the Fast-Food Industry by Eric SchlosserAssignment
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In the first chapter of the book, Eric Schlosser explains the earliest pioneer of the fast food industry was Carl Karcher, who began in Southern California, the cities of which were to become the model for all other cities in the United States during the post-World War II era. The automobile industry, which is one of the most important technological innovations that would change the American’s way of life in a tremendous amount of ways, attributed to the California’s huge growth, particularly after the war.
Karcher came to California from Ohio, where he was a member of an itinerant farming family. He began work in his uncle's feed store, became a bakery truck driver, married, and, with good foresight, spent $326.00 to purchase a hot dog stand which stood across the street from the Goodyear factory, in 1941. He sold hot dogs, tamales and chili dogs for ten cents, soda for five cents. During the war, the Goodyear factory expanded, and so did Carl's business. And, as often occurs in history, seemingly unrelated occurrences merge to impact society in profound ways. In this case, it was the infant fast food phenomenon and the American infatuation with the car. By 1940, there were a million cars in Los Angeles alone.
Certainly, the automobile offered an independence not available via trains and trolleys, which ran on schedules and packed strangers into small places. As well, the first of a lengthy and still prevalent collaboration among the oil tire and car industries began to wield political power, achieving government responsibility for road building.
Railroads and trolley companies had been responsible for the expense of laying their own track without tax dollars. At the same time, General Motors began to secretly purchase trolley s...
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... of the mountain, owning hundreds of restaurants and a publicly-traded corporation. He expanded into Texas with newer menu items and franchises. The restaurants did poorly, and the stock began to fall. At the same time, some of his real estate investments went bad, and he paid huge fines to the SEC to avoid trial for insider trading. Eventually, in 1993, after disagreements about the direction of the food chain, his board of directors ousted him. Carl then implemented a takeover of the company through some partnerships and loans from others and immediately instituted his original plan to save the company--a joint venture with Green Burrito, Inc. to add
Mexican food to his menu. The venture was a success, and, in 1997, Carl Karcher
Enterprises (CKE) purchased Hardees for $327 million. Still paying off loans, Carl
Karcher plans to leave this life debt-free and happy.
1930: Married Carol Henning and moved to the family home in Pacific Grove. His father
Chipotle competitive advantage or Strengths has come from the ingredients that come from sustainable sources. According to the MarketLine article about Chipotle Mexican Grill SWOT analysis "Chipotle serves food using naturally raised meat (pork, beef and chicken) and dairy cattle... in 2014 the company served over 155 million pounds of naturally raised meat." Chipotle cares for their customers because they are not giving us food that has hormones and addictive substances. Their competitive advantage has changed the company culture and mission Statement nowadays they called it now food with integrity, the idea that their food is made with the respect for the animals and the
6. As Suarez, would you invest in the Sanchez/ Deltex joint venture as proposed in the case? Why or why not? Can you suggest a joint venture arrangement that is more attractive to both PepsiCo and Deltex?
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print.
I found out that after he left New York he moved back to the Midwest. Because he saw how the love of money can ruin someone he decided not to work for his father but do something he really loved. He wanted to make a positive impact in the world as a way of making up for all the negativeness he had seen and been apart of in New York. For awhile he couldn’t figure out what that was so he he did odd jobs here and there until the Great Depression hit.
working on his car. Things got a little bit rougher because of the Great Depression.
odd jobs and eventually made his way to California where he met his future wife,
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York: Perennial, 2002.
Mintz, Steven. "Food in America." Digital History. History Online, 2007. Web. 01 Apr. 2012. .
“Out of every $1.50 spent on a large order of fries at fast food restaurant, perhaps 2 cents goes to the farmer that grew the potatoes,” (Schlosser 117). Investigative journalist Eric Schlosser brings to light these realities in his bestselling book, Fast Food Nation: The Dark Side of the All-American Meal. Schlosser, a Princeton and Oxford graduate, is known for his inspective pieces for Atlantic Monthly. While working on article, for Rolling Stone Magazine, about immigrant workers in a strawberry field he acquired his inspiration for the aforementioned book, Fast Food Nation: The Dark Side of the All-American Meal, a work examining the country’s fast food industry (Gale).
One of the most shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, "The American Way" and "Meat and Potatoes,” that aid him in describing the history and people who have helped shape up the basics of the “McWorld.” Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as “Gods” of the fast-food industry. Schlosser then visits Colorado Springs and investigates the life and working conditions of the typical fast-food industry employee. Starting out the second section, Schlosser travels to the western side of Colorado to examine the effects presented to the agriculture world in the new economy. Following Schlosser’s journey across the nation, he leads everything up to slaughterhouses and the main supply of income for fast food franchises – the meat. After visiting the meat industries in America, Schlosser explores the expansion of fast food around the eastern hemisphere – including the first McDonalds in Germany. Throughout Fast Food Nation, Eric Schlosser presents in his point of view and informative tone, a detailed disscussion of the conditions using various examples imagry and flowing diction/syntax to help support and show his audience the reasoning behind the novel.
Later on in it’s history in the year of 1965 Pepsi- Cola’s foundation changed by merging with the Frito Lay company establishing the now successful PepsiCo. Inc. However, the Frito-Lay, Inc. was built by the merging of the Frito Company in 1961 , whose owner was Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay. Today PepsiCo Inc, has become one of the top companies in the food and beverage industry. Their company has expanded to owning twenty two popular food
as a warehouse man, and in order to save his fees he went to Michigan
In the conclusion I would like to say that Schlosser managed in the reportorial voice to tell the history, economic and day to day dealings, and negative implications of the fast food industry through delivery impressive examples of information. Fast food in United States seems to be truly American and considered to be as harmless as an apple pie. However, through his book Schlosser proved that the industry drive for consolidation and speed has radically changed the American diet, economy and workforce in the destructive way.