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Career Profile Task
The career that I have chosen to profile is that of an Advertising Executive. Advertising professionals combine creativity with sound business sense to market a product based on financial, sociological, and psychological research. To ensure this complicated process works smoothly, advertisers spend a lot of time in the office (a six-day week is not unusual). Most of their time is spent brainstorming, creative blockbusting, and sifting through demographic research; less time is spent meeting with clients or pitching advertising campaigns. Fluidity of daily activity marks the life of the advertising executive who jumps from project to project. It takes a very disciplined person to handle both the creative end and the detail-oriented side. Advertising executives work in teams on projects, so working with others is crucial; those who are successful have the ability to add to other people’s ideas and help them grow. The need to be flexible can not be emphasized enough. As a number of large players in the industry move toward “computer-based brainstorming,”-a way in which creative ideas are kept in a fluid database without regard to account specificity-computer skills will become more valuable. Like most project-oriented careers, you can expect periods of intense activity during which you have little, if any, free time. At other times, the workload is light and mundane.
Education / Training Requirements
High-school preparation:
Take lots of English courses. Any other writing-intensive courses are good as well. If your high school offers courses that will teach you how to use computer programs or, even better, how to create computer-based graphic art, take them, too. You'll probably be required to take a foreign language in college if you choose to major in Advertising. Plan accordingly. Lastly, and perhaps most importantly, Advertising majors almost universally involve some fairly challenging statistics courses. Consequently, if you ignore math in high school, you'll be in for a rude awakening.
Degrees Possibly Required:
· Degree in Internet Marketing
· Degree in Marketing and/or Business Administration
· Journalism and/or editorial experience would be an asset
· BA/BS
· Other specific degrees in relation to the type of advertising. (Example: Internet Advertising = Degree in Internet Advertising
Skills...
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...ne to make it better. I tell my family and friends about my ideas, and they love them! If I had an advertising account to complete, and I had a team of skilled designers, and conceptualists, I know that I could do the job pretty darn good. It takes an outgoing, creative, social, skilled person who likes to, and can work with others collaborating thoughts and ideas, to be an advertiser.
Through all of my personality tests and self-evaluations, I have come to the conclusion that I am almost perfect for this job. I have an outgoing personality, I am creative, I enjoy working with others, I love creating great humour, and I LOVE designing things. I am also somewhat skilled at selling products and ideas, as well as negotiating (this must be hereditary, as my mother is blessed in this area).
Bibliography:
(March 2). Monster Job Search Website. [Online]. Available: http://www.monster.ca
(March 3). Career Builder. [Online]. Available: http://www.careerbuilder.com
(March 3). About.com. [Online]. Available: http://www.about.com
(March 4). Google. [Online]. Available: http://www.google.com
(March 6). The Princeton Review. [Online]. Available: http://www.princetonreview.com
Gladiatorial events were a token of the Roman civilization. A brutal form of sacrifice adapted from the earlier civilization of Etruscans, who believed when a person dies, his spirit relies on a blood sacrifice to survive in the afterlife. The first event to take place in Rome was in 264 BC, when Decimus Brutus held a sacrifice to honor his dead father (Roman Gladiator). Soon after these events became an undeniable part of the Romans lives, used for political power and general entertainment.
My university work has helped me build a variety of computer skills including Microsoft Office and BannerWeb. I would constantly be writing documents, doing presentation and looking at data for courses.
What experiences have you had which prepare you for this position (e.g perhaps as an employee, leader, or working with people different from yourself, etc)?
As I have noted, I truly believe that the numerous job skills that are needed to be successful include dedication, communication, and adaptation. First of all, you must be devoted to your career if you want exemplary results. Equally important, being able to articulate your ideas, and intellectually communicate said ideas will ensure a successful time at you occupation. Last but not least, in order to be successful in your employment, you must be flexible to the obstacles that are inevitable. I urge you to strive to obtain these essential job skills because they are worthwhile.
I have had two part-time jobs involving computer related work, in which I have been able to bring art influences into. When working for Retail Futures, an e-commerce company based in Malvern, I designed their corporate image, and websites for clients such as Coalport and Parcel Force. More recently I have taken another job with a more technical slant, for another e-commerce firm, eplexus. I still do design work, in which I have designed websites and images for "Highwaycode.com", and Anglo Digital a successful venture capitalist firm. Alongside my practical experience, I am also studying Computing at my current college, which aids me to learn the fundamentals of computer usage and programming, an area that I am interested in.
These examples of career changes reflect a common trend—increased job mobility. The linear career path that once kept people working in the same job, often for the same company, is not the standard career route for today's workers. Today, many workers are pursuing varied career paths that reflect sequential career changes. This set of ongoing changes in career plans, direction, and employers portrays the lifetime progression of work as a composite of experiences. This Digest explores how changing technologies and global competitiveness have led to redefinition of interests, abilities, and work options that influence career development.
...ent behavior in order to win the game. Whereas, “sports violence can be seen as either an example of laudable competitive drive present in worthy participates or an underhanded attempts at rule bending” (Raney & Depalma, 2006). Moreover, decades of media exposure may have led to an increase in the acceptance of violence. Is media coverage exploiting sports violence and aggression for ratings? It’s unclear if fans are becoming desensitized and/or imitating the violence witnessed through the medium of media. Regardless, it’s abundantly clear the changes need to be made in light of the negative effects. Identifying and examining media’s role in the public’s acceptance of aggressive behavior in sports may aid society in minimizing the violence and aggression as much as possible surrounding sporting events to make sporting events safer for both players and fans.
“You only live once, but if you do it right, once is enough” (Mae West). Living your life to the fullest and aspiring to be your best is extremely important. If you don’t enjoy your job it would be hard to be happy with your life. People need to chose their careers so they can spend their days doing what they love. One career that fits my passions and values is being a book editor. To learn more about this career, it will be helpful to understand more about its history, the requirements to have this job, the job description, and whether or not this career seems to fit into my future goals, values, and passions.
Since 1982, the National Institute of Mental Health, along with other reputable health organizations has collected data that connects media violence, with violent acts. Conclusions deduced from this data prove that violent programs on television lead to aggressive behavior by children and teenagers who watch those programs. Television violence affects young people of all ages, all socio-economic levels, and all levels of intelligence.
2. What personality characteristics are likely required for this career? How does you own personality match/not match?
The difference between the skills needed on the job and those possessed by applicants, sometimes called the skills-gap, is of real concern to human resource managers and business owners looking to hire competent employees. While employers would prefer to hire people who are trained and ready to go to work, they are usually willing to provide the specialized, job-specific training necessary for those lacking such skills. Most discussions concerning today’s workforce eventually turn to employability skills. Finding workers who have employability or job readiness skills that help them fit into and remain in the work environment is a real problem. Employers need reliable, responsible workers who can solve problems and who have the social skills and attitudes to work together with other workers. Creativity, once a trait avoided by employers who used a cookie cutter system, is now prized among employers who are trying to create the empowered, high performance workforce needed for competitiveness in today’s marketplace. Employees with these skills are in demand and are considered valuable human capital assets to companies. Employability skills are those basic skills necessary for getting, keeping, and doing well on a job. These are the skills, attitudes and actions that enable workers to get along with their fellow workers and supervisors and to make sound, critical decisions. Unlike occupational or technical skills, employability skills are generic in nature rather than job specific and cut across all industry types, business sizes, and job levels from the entry-level worker to the senior-most position. Job readiness skills are clustered into three skill sets: basic academic skills, higher order thinking skills, personal qualities Employability skills are those basic skills necessary for getting, keeping, and doing well on a job. Employability skills are teachable skills.
Creativity should be the framework and backbone to every effective and successful ad campaign. However, true creativity is the ability use creativity to generate value to not only appeal to audience but also the brand. (Terranova 2014) Creative advertising draws consumer’s attention and motivates them to purchase the products.
Choosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the products or services that they are working to market. Marketing requires that an understanding of customers’ needs and desires be acquired and then translated into both product development as well as communications as part of the marketing strategy. This paper will explore what is entailed in a career in marketing, as well as what the future holds for the profession. Because marketing professionals are needed by every company and in every industry, the career potential and chances for finding ones niche within the career field are virtually unlimited.
Media violence is a threat to public health and mass media such as television news violence and video games increase agression and violence in young viewers. The young viewers exposed to media violence are affected for both the short term and long term. Experiments “have demonstrated that exposing people, especially children and youth, to violent behavior on film and TV increases the likelihood that they will behave aggressively immediately afterwards” ( Huesman, Taylor 396 ) . Cross-sectional and longitudinal studies come up with the theory that the childrens who watch TV violence in their natural environnement over a long period of time grew up with a violent behavior. Fictional television is not the only violence that can be exposed on screen. The violence on the news seen by the viewers can influence them to commit actual violence. Regarding video games, studies have been made that violent video games causes the childrens of becoming aggressive. We know for sure that video games have an impact on aggressive behavior according to num...
Careers are not something to be taken in a light manner as it acts as a major function in every being’s life. Career dysfunctional may results in decreased self confidence, increased interpersonal communication problems or traces of depression. According to Beverly Baskin, the term career can be defined as the the totality of work one does in one’s lifetime. Given this definition, education, family responsibilities, work and leisure activities are inclusive.