Cardswap Essay

537 Words2 Pages

Identification and Evaluation of Alternative Solutions: 1. The solution for lack of demand in market is to target the market. The Company CardSwap did not clearly identify what kind of customers they were targeting. Targeting the market is the most effective solution for this company. On the one hand, CardSwap can target the customer who want to buy products with cheaper price or discount because those of the customer are willing to purchase the gift cards. There are multiple kinds of gift card in the market, on the other hand, CardSwap can categorize different types of gift card to match with different kinds of buyer. For example, this company can collect the fashion’s gift cards (H&M, ZARA, COCO Channel) and grocery’s gift cards (No Frills, Walmart, Food Basic) to target the high fashion consumer and the basic purchaser respectively. Depend on the requirement of the customers, CardSwap sell different kind of gift cards to the customer to get maximum benefit with limited resources. However, there are too many customers to categorize the company have to hire a larger amount of employee as manpower resource to manage. As the result, the company have to expense much more as …show more content…

In some cases, customer might lie to say they did not receive the gift card from CardSwap but they did actually. Subsequently, they might acquire to refund which bring financial loss to the seller. In order to deal with this problem, CardSwap can use a special system, Riskified, for fraud prevention. Riskified is technical system using fraud prevention technologies and order analysis methods to ensure the business remains fraud-free and to prevent eCommerce fraud. Furthermore, Riskified offers a full chargeback guarantee on every single order which can eliminate the potential risk in the order. This system can use UPC code to track the card which ensure the location of gift card to prevent fraud happened. However, the eCommerce of company would paralyses if they over rely on

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