Capital Investment Case Study

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Apart from the financial aspect of evaluating capital investments which are majorly based on the time value of money, non-financial approaches are also available and is utilized by managers. Ultimately, when a company decides to invest in a capital project, it is either to replace older assets, to utilize new technology or to enable the business in some form or fashion (increase production). Notwithstanding, the non-financial approach involves looking at non-financial factors that are considered before settling on capital assets to invest in. Further, some of the non-financial factors which are considered include but not limited to; product/ services quality, environmental, ethical and social responsibility, company culture and employee morale.
Environmental concern is one of the factors that investors needs to consider before committing themselves to a capital investment. This is because 25 years ago people were unaware of environmental issues, however, in this era people care more about the environment. Thus, when considering making a capital …show more content…

Nowadays, a company culture is as important as the benefits it offers. For example, Akebono used to automatically withdraw gym membership fees from employees who signed up utilizing the company discount. However, in November the company stopped this practice, thus, this lead to employees complaining about the internal culture that the company is recreating. Nevertheless, the company still offers tuition reimbursement, however, we are also wondering when that may be discontinued. Likewise, employees want to work for a company that allows advancement and creativity. Furthermore, having satisfied employees can translate into happy customers, therefore, ensuring profitability. Thus, when deciding capital investments, it is important for managers to realize the effect it may have on the company culture (Blundell, Dearden, Meghir, & Sianesi,

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