Campbell Soup Company Executive Summary

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According to Campbell Soup Company 2016 Annual Report, Campbell Soup Company is primarily a United States based company with approximately 80.9% of its net sales located in the United States. Second to it, approximately 7.4% of its net sales are generated in Australia (Campbell Soup Company, 2016b). Campbell Soup Company’s distribution strategy is intensive, in which they stock their products in as many outlets as possible. For many of Campbell’s products, customers can purchase their products from anywhere, including supermarkets, outlets, and drugstores. Campbell’s products can be found in major grocery stores and outlets around the United States, including Wal-Mart, Target, Walgreens, Acme Market, the Fresh Grocer, ShopRite, CVS, Sam's Club, Warehouse 115, Rite Aid, and many more (“Where to Buy Campbell's® Soup Products,” n.d.). Campbell Soup Company's largest customer comes from Walmart, which accounts for approximately 20% of the company’s consolidated net sales in 2016 and 2015, and 19% in 2014. In perspective, no other customer accounts for 10% or more of the company’s consolidated net sales (Campbell Soup Company, 2016b).

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