Campaign Strategy: Barack Obama vs Mitt Romney

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Rick Santorum’s departure heralded the beginning of the general election. Mitt Romney, with the backing of the Republican establishment, and the growing support of the base, can now devote his resources for a one on one showdown against President Barack Obama. Recent polls indicate that he is behind by only a few points in a head to head match-up against the President. High employment rate, skyrocketing gas prices, ballooning national debt, and an exhausting war in Afghanistan created animosity against the President’s administration. Therefore, the President must decisively address these issues in the months ahead to ensure reelection. He must pull the jobless rate below 8%, and lower the price of fuel. The President must not prolong the war in Afghanistan and must not escalate tension with Iran. In essence, a President seeking reelection will need to embody Niccolo Machiavelli’s acumen and Desiderius Erasmus’ deferential image. Now, I will outline what the President must do to handily beat Romney. A key to victory this November is the unemployment rate. According to a Bloomberg National Poll conducted in March 8-11, 42% of Americans consider unemployment and jobs as “the most important issue facing the country right now” (Priorities). Although there has been 24 consecutive months of private sector employment growth, the Federal Reserve suggests that the numbers could fade in the coming months. The importance of creating more jobs cannot be stressed enough. No President in the recent era has been reelected with the unemployment rate above 7.2% (Roth). To paint a picture, in late 1982, the unemployment rate topped 10.8 under Ronald Reagan. However, about 36 months later, the rate dropped to 7.2% percent. The drastic drop in the n... ... middle of paper ... ...e. Gutenberg. Web. 02 Apr. 2012 Madison, Lucy. "Poll: Support for War in Afghanistan Hits All-time Low." CBSNews. CBS Interactive, 26 Mar. 2012. Web. 09 Apr. 2012. "Marketplace from American Public Media." The Cost of a Soldier Deployed in Afghanistan. Web. 09 Apr. 2012. Mendes, Elizabeth. "Americans Favor Keystone XL Pipeline." Gallup, 22 Mar. 2012. Web. 09 Apr. 2012. "Priorities." Web. 09 Apr. 2012. Roth, Zachary. "Latest Videos." Morning Joe Blog. MSNBC, 9 Apr. 2012. Web. 09 Apr. 2012. Scherer, Ron. "US to Tap Strategic Petroleum Reserve to Drive Gas Prices down." The Christian Science Monitor. The Christian Science Monitor, 23 June 2011. Web. 09 Apr. 2012. "Unemployment Rate: How Low Can It Go by Election Day? Under 8 Percent?" The Christian Science Monitor. The Christian Science Monitor, 07 Jan. 2012. Web. 09 Apr. 2012.
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