Campaign Party: The Democratic Alliance

Campaign Party: The Democratic Alliance

1. Introduction to the DA

2. Initiating the campaign

2.1. Charter

2.2. Project Statement

3. Planning the Campaign

3.1. Project Description

3.2. Project Goals and Objectives

3.3. Scope

4. Execution of the Campaign

4.1. Execution Strategy

4.2. Project Organisation

4. 3. Project Facilities and Resources

4.4 Project Stakeholders

5. References

1. Introduction:

The Democratic Alliance (DA) is a South African political party that’s roots lie in the anti-apartheid movement of the 1970’s, at this time it was known as the Progressive Party, it renamed its self the Democratic alliance in the 1990’s. The DA is a centrist party and is a member of both the Liberal International and The Africa Liberal Network. (Cronje 2008). The DA’s vision is a society that is has open opportunity for all. They envision a South Africa that is free, secure and equal. It is a vision that wants respect and recognition for all cultures and races. The DA’s 3 components to create an open opportunity society include (Unknown 2009):

1. Individual freedom under the rule of law – an open society;

2. Opportunity with responsibility – an opportunity society; and

3. Full equality for all.

2. Initiating –

2.1. Project Charter:

Dear colleagues,

Please note that due to the fact that on May 07 2014 is the official elections it is vital that we put all staff members efforts into recruiting members to the DA, that we allocate funding to our campaigns in order for us to take a substantial number of votes and that we strengthen public support for the Democratic alliance. The ultimate goal for this election is to win at least a two-thirds majority in the up coming election.
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... March 2014.

Cronje, F. (2008). A critique of the Democratic Alliance . Available: 2008http://www.politicsweb.co.za/politicsweb/view/politicsweb/en/page71639?oid=109244&sn=Detail. Last accessed 15th March.

Unknown. (2005). Vision and Mission. Available: http://www.da.org.za/about.htm?action=view-page&category=386. . Last accessed March 9th 2014.

Fitzgerald, H. (2009). Objectives of a Political Party. Available: http://www.ehow.com/info_12077007_objectives-political-party.html#ixzz2vjxeJVa5 . Last accessed 15th March.

Katz, B. (2011). Organizing Your Political Campaign. Available: http://www.completecampaigns.com/article.asp?articleid=46 2011. Last accessed 17 March 2014.

Unknown. (2007). Who are the Stakeholders and What Is Their Role In the Electoral Process?. Available: http://aceproject.org/ace-en/topics/em/emh/emh01. Last accessed 15 March 2014.