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Callaway Golf

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THE MARKET

More than two decades ago, Ely Callaway set out to build a company that would bring more enjoyment and game improvement to golfers of all skill levels. He accomplished much of that goal in 1991, introducing a technological wonder called the Big Bertha Driver. By creating in Big Bertha a larger clubhead without adding weight, the late

founder of Callaway Golf Company turned the most-feared club into the most-loved almost overnight. The driver became the fastest-selling club at retail. Many innovations have followed. From woods, irons, and putters to golf balls and golf accessories, Callaway Golf has consistently used ingenuity, quality construction, and technology to make the finest premium products in the industry.

Callaway Golf has also become a global company, doing business in 107 countries and 29 languages. Through an

unwavering commitment to product innovation, Callaway Golf creates products and services designed to make every golfer a better golfer.

ACHIEVEMENTS

Simply put, Callaway Golf has changed the way the game is played. Golfers around the world have

used the company's products to increase enjoyment and improve performance. The best example

is the revolutionary Big Bertha line of metal woods. In the era B.B. — Before Bertha — the driving club induced dread in most golfers. It was too difficult to hit for more than just a few highly skilled players. Then in 1991, Callaway Golf's

ambitious attempt to create an oversize metal driver with increased forgiveness and performance succeeded where other companies' efforts had failed. The original Big Bertha Stainless Steel Driver was born, and ever since, Big Bertha and

her progeny — including such current products as the Big Bertha Fusion FT-3 Driver and th...

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... designed to make every golfer a better golfer. m The original Big Bertha Driver was named by founder Ely Callaway after the World War I "Big Bertha" cannon, which was feared and revered for its distance and accuracy. m A distant cousin of golfing great Bobby

Jones, Ely Callaway was an accomplished player who once won the club championship at Georgia's Highland Country Club four years running. m Annika Sorenstam used Callaway Golf clubs and balls to become the first woman to shoot

a 59 in competition, and Phil Mickelson has also shot a 59 using the company's equipment. Callaway Golf was awarded 102 patents from the U.S. Patent and Trademark Office in 2003, marking the first time a golf company

had received more than 100 patents in a single year. By the end of 2005, the Callaway Golf Foundation will have made more than $6 million in grants to charities since 1995.
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