Cafe Case Study

978 Words2 Pages
bulb-icon

Recommended: social media's impact on business

OUR PHILOSOPHY
C r e a t i v i t y a n d N e i g h b o r l y
Our corporate philosophy is “Creativity and Neighborly”. These two words represent unchanging principles to w¬hich we will always be dedicated.
OUR VISION
Our corporate will establish a place where people can interact with dogs. Puppy’s Paw will also be the pioneer to make the society realizes that having meals with dogs can be sterile and delightful. It is also our vision to make the society realize that dogs are tame and friendly.
OUR MISSION
Our corporate has some noble dreams to achieve, such as facilitating the dog lovers, creating a hygienic environment between the dogs and people, and establishing an extraordinary playground that allows people to play with dogs without having …show more content…

Associated with our missions, our corporate uses brownish yellow lights with low intensity, furnitures that are mainly derived and processed from teak woods to prevent termites and fungus. Our color themes which will be applied for our interior designs and ornaments range from burnt sienna to ivory. These all are meant to build a cozy, mild, and sweet atmosphere.
Our corporate has a priority to maintain a clean and healthy environment inside the cafe. Thus, in order to achieve that, each table will be provided with tissue and hand sanitizer that may be used by customers before and/or after meal. Our corporate will also provide a blower which is implemented at our entrance and exit door, to clean the customers clothes from dog furs before and after visiting the cafe. This blower provides strong cool wind to blow the fur off the customers’ …show more content…

Some of the accessories are keychains, clothes, toys, and clays. These accessories mostly have our logo, are coffee-related, and dog-related. Customers can buy these accessories without queuing at the cashier because the booth has some of our employees to take good care of the transactions. Even when the customers don’t buy any food and/or beverage in the cafe, this merchandise booth can still be visited.
PROJECTS
Our first project will be Soft Opening. This event will be held for one week. This is to gain fame and to attract the curiosity of the people. In this very first event of the cafe, every price on the menu list and at the merchandise booth will be discounted at a certain amount. Customers can also get royalty card member by purchasing only Rp200.000,00 during this event.
As mentioned above, our corporate will produce Royalty Card Member. This card will give some privileges and benefits to its bearer. Some of the privileges are free parking, a number of discount, points that can be used to exchange limited edition products at our merchandise booth and free food and/or beverage. This card can be obtained to the customers who spend more than Rp250.000,00 in the cafe. As for the point collection, customers will receive 1 point each Rp25.000,00 spend in the cafe and will receive 1 point each Rp20.000,00 spend at the merchandise booth.

Show More
Related

  • Critical Behavior: Biz Cafe

    297 Words  | 1 Pages

    As making a decision is a critical behavior, Biz café was absolutely a practical learning experience because it provided me make decisions based on the significant factors of running a business. Moreover, what I have learned from my experience of doing biz café simulation can be divided into two parts such as identifying business essential factors and clarifying the importance of group effects. To begin with, I have become familiar with the significant aspects of managing and running a business although it was difficult to comprehend how to consider the aspects work together at the beginning of the simulation. For instance, vital factors to decide such as managing, marketing and accounting influenced me that I should spend money on acquiring my customers to increase sales and satisfactions as they directly make up a large part of the revenue and net income.

    Read More

  • Police Canine Research Paper

    577 Words  | 2 Pages

    I’ve always felt that animals are the purest spirits in the world. They don’t fake or hide their feelings, and they are the most loyal creatures on Earth and somehow we humans think we’re smarter. I chose this topic about the canine because, some of these canines risk their life’s to protect dog’s best friend.

    Read More

  • Are Dogs Getting the Attention They Deserve?

    1033 Words  | 3 Pages

    People are beginning to take dogs for granted. They feel that it is just an animal with no feelings and don’t consider what kind of role a dog really ...

    Read More

  • The History and Evolution of Dogs

    2347 Words  | 5 Pages

    Dogs are common throughout the world, either as a domestic pet, a protector on a farm, or an assistant for hunting amongst others. Regardless of the reason for having a dog, most people have either owned one for themselves or have known somebody who has owned one at some point in their life. Despite the relative normality of having a dog in your life in one way or another, the reasons for dogs coming into existence are not common knowledge among most people. Throughout a great portion of mankind’s history, dogs have been an essential part of life. The truth is, dogs were actually created in part by man.

    Read More

  • Service Dog Research Paper

    603 Words  | 2 Pages

    Use an encounter with a service dog team as an opportunity to educate children ( and adults).

    Read More

  • The Benefits of Prison Animal Training Programs

    2737 Words  | 6 Pages

    positive changes since animal programs were introduced (Puppies). With all the love and attention the animals receive, they are likely to be adopted quicker because of improved behavior (Flynn). The animal programs also help the community by providing service dogs for law enforcement and people with disabilities, and save tax payers, who previously have been paying two billion doll...

    Read More

  • Starbucks Case Analysis

    1693 Words  | 4 Pages

    The company started its activity in 1971 as small coffee shop located in Seattle specialized in selling whole arabica coffee beans. After being taken over by Howard Schultz in 1982, following a rapid and impressive growth, by mid 2002 the company was the dominant specialty-coffee brand in North America, running about 4,500 stores, 400 international stores and 930 licenses.

    Read More

  • We Need Dog Parks

    716 Words  | 2 Pages

    Having a dog can be a great experience for people who enjoy their company. These animals are usually friendly and active; they are intelligent and can develop a strong relationship with their owners based in love and care. However, having dogs is a big responsibility for the person who owns it, because they are animals, so they cannot support themselves. Dogs need someone who can feed them, give them love, and someone who can make them exercise. Moreover, these animals need big spaces in order to run and develop their muscles, so the owner has to know that he needs to take a walk with the dog several times a day. Dog parks are a great place to take the dogs because it provides a space where they do not have to be with leash every time, while they can interact with other animals of their specie in a pet-friendly environment. Every city in the country should have at least one of these places, in order to help their inhabitants with their pets and because it is a good part of the life in community.

    Read More

  • Sports Authority Essay

    700 Words  | 2 Pages

    They allow consumers to “pet” gloves and bats on a baseball mound to help increase the chances of purchasing the item. They also have fitness machines available for testing in order to influence ones decision making. Lastly, they have several tables set up with folded clothing to help appeal to the idea of a dinner table. Sports Authority successfully conveys Underhill’s marketing strategy, petting, throughout their entire retail Duhigg evokes that “Target began building a vast data warehouse that assigned every shopper an identification code-known internally as the ‘Guest ID number’-that kept tabs of how each person shopped” (187). Every time one goes shopping, they share intimate details about their consumption patterns with retailers.

    Read More

  • Starbucks Case Study 2007

    1432 Words  | 3 Pages

    In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success.

    Read More

  • The Many Benefits of Pet Ownership

    953 Words  | 2 Pages

    “A dog is a man’s best friend” goes much deeper than the phrase might initially imply. Recently many medical journals have begun to identify with the many and varied benefits of pet ownership. Men have always relied upon animals for work, transportation, and survival. As times have changed, man has begun to appreciate a different bond with animals. Gone are the days of animals running free outside around the homestead, for now animals are allowed inside and are considered by many to be an integral part of our daily lives! Medical studies have found that animals have a much greater intelligence level than originally thought. Through proper training and experience, animals are not only household pets, but also are becoming an accepted form of medical treatment.

    Read More

  • Swot Analysis Of A Cafe

    1015 Words  | 3 Pages

    This café provide lot of food varieties and cold drinks and coffee for new daily customer on cheap rate.

    Read More

  • Overview and Analysis of Zappos.com

    1706 Words  | 4 Pages

    The mission statement of the company was “As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our bran...

    Read More

  • Starbucks Case Analysis

    1309 Words  | 3 Pages

    Starbucks recognizes its employees for much of its success. This is due mostly to maintenance of a great and proven work environment for all employees. The company does not have a formal organizational chart; sot employees are permitted by management to make decisions without a management referral. Moreover, management trust and stands behind the decision of the employees and it is this that allows for employees to thinks for themselves as a part of the business, so as to make them feel as a true asset and not as just another employee.

    Read More

  • Starbucks Case Study

    1287 Words  | 3 Pages

    Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.

    Read More

More about Cafe Case Study

Open Document