Cactus Rose Case Study

1095 Words3 Pages

Our group project for marketing, which is assigned for this semester, with a group of five students including myself is a restaurant located in Wilton called Cactus Rose. Cactus Rose is a vibrant dining area with a fusion of Latin American entrees. Part one in our textbook is called “Marketing the First Century” which covers chapters 1-3. Part one of the textbook basically covers the importance of marketing in our everyday lives and the different strategic plans and ways of the marketing concept that will help us, particularly in the real world. Studying about this section help us gain better knowledge how important marketing is and understand the effective plans that will help us solve future problems for the business world. Part two in our Chapter 1 emphasis the importance of why marketing matters in our everyday lives. Cactus Rose is the first Latin American fusion cuisine restaurant that draws its own crowds also for its well-known tequila bar around the town of Wilton. They offer in their cuisine which includes fresh ingredients, natural beef, free range chicken, wild caught organic fish and seafood and also a variety of handcrafted margaritas. With the benefit of the marketing mix, Cactus Rose should think about what could impact its demand in terms of good, service or idea. The four Ps which are product, price, place and promotion. The four Ps will help Cactus Rose distinguish what they need to improve to better increase customer awareness, sales and profitability. A part of my contribution to the group project is conducting a new website for Cactus Rose. In terms of the four Ps, the improvements that are needed for this restaurant to gain more profit are more in the promotion decisions. In order to accomplish the marketing mix, our group planned to do more advertising for the restaurant through social The consumer decision-making process is the way in which individuals and organizations make decisions to spend their available resources, such as time or money. By filling out this process, Cactus Rose will productively market much more to customers in order to meet their needs and wants. The steps include problem recognition, information search, evaluating alternatives, making the purchase and post- purchase evaluation. Chapter 6 covers the “product life cycle”. Product life cycle is series of stages a product goes through from the time it is launched into the market until the time it is removed from the market. Cactus Rose is currently in the stage of growth. Since, Cactus Rose has been around the town of Wilton for just a couple of years, it is considered as one of the best fine dining area around town. The restaurant can still can be enhanced and promoted and gaining the people around town’s full support. Eventually, it will reach its full marketing potential in the near

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