Cabela's Essay

1138 Words3 Pages

Ralph Waldo Emerson once said “In the presence of nature, a wild delight runs through the man, in spite of real sorrows.” The outdoors gives a man or woman a place to escape their normal everyday lives. A person can do countless activities and hobbies while he or she is outside enjoying nature. But where can you go to gear up for a day in the wilderness? Cabela’s Inc. is easily the most popular and versatile place for a consumer to go and get everything they need for an outdoors adventure in one place. Cabela's attracts customers to its stores by expressing their passion for the outdoors and offering a variety of products for outdoorsmen and benefits consumers with the convenience of having everything they need for an outdoor adventure …show more content…

Cabela’s stores all around the country are built with the impression that they are, in fact, all about the outdoors. The way each building is constructed takes on the appearance of a giant log cabin. Inside the stores are full of naturalistic scenes of different landscapes around the globe, impressing their customers with model habitats, planes hanging from the ceiling, and mounts of animals filling the heart of the store. Customers walk the aisles in awe on their way to finding materials for an expedition in the open air. It is truly woodland …show more content…

We can go to a Cabela’s and pick up anything we need to get away from the real world and go spend the day outside. It allows us the ability to be who we are and be our own person. Everyone needs a break from their responsibilities every now and then, and going outdoors is a great way to relax and let loose. Twitchell states "meaning is what we are after, what we need" in his article “Two Cheers for Materialism’’. With the benefit of Cabela’s immense choice of materials consumers may look for items that give them meaning. He also says "as human being, we are materialists", having and wanting materials is in our nature. We cannot help ourselves from wanting something. It gives us pleasure in getting a new commodity. Cabela’s is one of the bigger names in sporting goods stores, which makes it fun and convenient to consume there, but in today’s society materials can get in the way of our spiritual values. The hardiness of Cabela’s stores seems essential to the American character, but we cannot let materials get in the way of our spiritual views. No one can remain untouched by the temptation of consumption, referring back to Twitchell’s statement, as humans we are

In this essay, the author

  • Analyzes how cabela's attracts customers to its stores by expressing their passion for the outdoors and offering a variety of products for outdoorsmen.
  • Explains that cabela's is one of the nation’s leading sporting goods stores and consumers will take no time to see why.
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