CSR Program Proposal for Columbia Bank

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MEMORANDUM

Subject: CSR Program Proposal for Columbia Bank

This memorandum proposes a corporate social responsibility program for Columbia Bank with a focus on student loan debt in our community. This CSR program could be implemented in addition to the community and customer events currently arranged on the branch level. Columbia Bank, and the local communities we serve, would greatly benefit from offering a CSR program that focuses on educating high school students, college students, parents and any potential borrower on the long-term implications of excessive student loan debt.

Student Loan Debt and Our Community

The first sentence of our mission statement reads, “We will increase shareholder value and enrich the communities we serve by creating financial success together with our customers and career success together with our employees.” One of the greatest hurdles individuals face in reaching financial success in our country, and particularly in the Washington D.C area, is student loan debt. According to an article in the Washington Business Journal written by Jeff Clabaugh (2013), “Credit monitoring firm Credit Karma Inc. says the average student loan debt among borrowers in D.C. in August was $42,873, almost 50 percent higher than the national average. Maryland ranks second-highest for student loan debt, with an average balance of $31,791 (para. 1-2).” This debt prevents many college graduates from buying a home, saving for retirement, and investing.

Student Loan Debt and its Financial Impact

According to comments cited in an article by the Consumer Financial Protection Bureau (2013), “The current generation of first-time homebuyers is inhibited by a heavy student debt burden that may hurt their ability to qualify fo...

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...ing an in-state college, saving for college before attending, and working while in college. We will provide a budgeting and financial planning worksheet. We will also discuss and distribute a brochure that describes the student banking and other services Columbia Bank offers.

Next Steps in the Process

Through this CSR program, Columbia Bank has an opportunity to help the citizens of our community make better financial decisions that could have a positive impact for the rest of their lives. Please join me on Tuesday, November 26 at 4:30 p.m. for a detailed presentation followed by a question and answer session to learn more about the program. I will also provide a checklist for implementing the program by January 1, 2014.

Please contact me at ashley.baker@columbiabank.com with any questions and to confirm your attendance at the presentation on November 12.

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