Introduction
Responsible drinking program is surrounded in community for a period of time with an aim to make people believe and conduct according to it. Some of them are effective while some are not, but basically it still directly relates and affects people’s daily life (Saltz & Stanghetta, 1997). Responsible drinking program is considered to be a vital CSR activity among alcohol beverage manufacturers due to the reason that alcohol beverages can cause the latent harms (Pantani et al., 2012) to the society. However, many parties have criticized responsible drinking program as a killing two birds in one-shot tactic for company’s CSR communication. They perceived that this program is not genuinely set up for public’s benefit but for company’s brand equity instead (Pantani et al., 2012). It serves most of consumers and public as an appropriate drinking stimulator, whereas the company itself actually gains an increasing in brand awareness as the advantages from this CSR communication. Moreover, to the extent that CSR action should contribute the benefits primarily to the society and response to all stakeholders’ interests. Therefore, the responsible drinking program should be evaluated into the details on impacts and benefits that happen to the key primary stakeholders in order to investigate the rationale behind this CSR communication. In summary, this paper will explain, identify and analyze the rationales and senses of this CSR program.
Literature review
The review of previous studies and researches under this paper will be divided into two parts as the responsible drinking program by alcohol brands is related to the two core contexts of research. One is the review under the lens of corporate social responsibility communication, ...
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...ICAP, 2001).
In general, Pantani et al. (2012) has summarized the responsible drinking program and its activities into three categories. 1). Institutional Action: All activities that aim to raise up awareness at point-of-purchase and at workplace. This includes all communications about responsible drinking concept to all stakeholders and can be considered as the biggest action among three categories. The institutional action might be done by passing the message to the distributors or waiters through education and certification program to ensure that this message reach correctly to the end-consumers. 2). Drink-driving Action: The popular action that most of the related parties do through mass media and its supply chain channel in order to communicate the inspiration and give the support that align with government to focus on self-responsibility in drinking.
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
The facts are plain and simple, that alcohol and driving do not mix. About three in every ten Americans will be involved in an alcohol related crash at some time in their lives. Every single injury and death caused by drunk driving is totally preventable. To curb this national travesty, concerned Americans need to examine the problems, the effects, and the solutions to drunk driving. First of all, America has had a problem with drunk driving since Ford perfected the assembly line. Alcoholism is a problem in and of itself, but combined with driving can have a wide range of effects. The consequences of this reckless behavior can include a first time DUI or licenses suspension; a small fender bender, or worst of all a deadly crash. Most drivers that have only one or two drinks feel fine, and assume they are in control, which is irresponsible and dangerous. Alcohol is a depressant that slows down the body's ability to react and impairs judgment. To drive well, you need to be able to have a quick reaction time to avoid accidents. Unfortunately, people continue to drink and drive. However,...
Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...
In conclusion, college students suffer from significant consequences of their heavy/binge drinking. Actions should be taken in order to control the current situation of binge drinking among college students, as stated in the above, the drinking age law can help. Moreover, it has been a highly concerning problem in the US and studies show that 77% of the Americans agree that policies should be established to protect the college students from alcohol, which is an overwhelming support for MLDA. Also, many studies show that the consequences can be alleviated with the reinforcement of the law. For the above reasons, drinking law and other related policies should be enacted in the whole US as soon as possible.
The combination of driving an automobile after drinking a significant amount of alcohol has been recognized as a serious problem since the motor car was invented in the 1880s. By 1910, the law in the United States had already codified drunk driving as a misdemeanor offence. Prohibitionists used the danger created by mixing alcohol and driving as a key point in their argument in favor of the eighteenth amendment, as a result of which the sale, manufacture and transportation of alcohol was banned between 1920 and 1933. Apparently lessons were not learned and many decades later drunk driving has been called one of the most serious problems confronting America today” (Kinkade). This should not be a problem for any country as individuals should be able to control their drinking behavior.
PURPOSE: To persuade my audience NOT to drink and drive Every person is accountable for his or her own “right to drink”. Failure to treat this or any “right” responsibly has consequences. The person’s “right” can and should be taken away when the failure to act responsibly endangers others.
There is a need for the introduction and implementation of new drunk driving laws by the legislature, because presently the united States drunk driving laws are too lenient. The continuous rate of drunken driving fatalities makes a case that the united States drunk driving laws are too lenient and makes a call for stricter laws. According to Valenti “countries with strict drunk driving penalties have a far lower incidence of accidents than the United States (1). The United States being a first world country is weak in enforcing strict punishment for drunk drivers. Valenti is emphasizing on the fact that the united States need to improve their present laws and be firm in enforcing these new laws. There is a need for the United States to improve on their severity of its drunk driving penalties just the way the other part of the world have done and this is giving them a reduced rate of drunk driving fatalities. The claim of the leniency of the United States drunk driving laws is further stated by the National Highway Traffic Safety Administration (NHTSA), this is a prominent body when it comes to the issue of drunken driving fatalities. It claims that the drunken driving laws are severe enough. “Despite great strides in awareness, education and enforcement in the last two decades the United States still has one of the most lenient drunken driving standards in the world”. (NHTSA of existing laws. There is a need for stricter laws to be introduced as the United States ranks behind the world when it comes to effort to combat drunk driving and more efforts need to be put in place by the implementation of harsher laws so as to reduce the high rate of repeat offenders and first time offenders.
...to address the behaviors in our culture that put drunk drivers on the road. It is time to stand up and admit that as a culture, we drink together and let each other drive away (D&D.org).
Corporate Social Responsibility (CSR) is about how companies manage their business processes to produce a positive impact on society. Companies introduce new products in markets, usually after testing concludes that the product is safe for use or consumption. It is nearly impossible for a company to truly know all of the potential risks a brand new product may have, even after thorough testing. However, once a company receives reports that its product may be causing harm to consumers, it is their responsibility to conduct more research and tests to rule-out any possible truth in the reports. This is what a socially responsible company would do, one who is preoccupied not only with their bottom-line, but one that is also worried about its customers.
Nowadays, almost every modern company is doing CSR. Why? What are the advantages that these companies actually perceive when considering doing CSR? Well, one of the main benefits that these companies perceive is that it improves the company’s reputation and image. Companies that do well with regard to CSR can enhance and build their reputation whereas those that perform badly can damage the brand and comp...
Driving under the influence is one of the most common and dangerous situations in which anyone can be or be placed. Drinking and driving is a serious offence that can cause someone to be physically harm or even killed. Not only are you putting yourself at risk but you are also risking the lives of passengers in the car as well as any other car and occupants sharing the road with you. Many people believe that increasing fines for drunk driving offenders will play a compelling role in cutting down the occurrences of driving under the influence. However, while harsher DUI laws will look effective on paper, they will not make a significant step in the fight against drunk driving. Although there is a law enforced for drinking and driving in the
Wechsler, H., Nelson T., & Weitzman, E. (February 2000). From Knowledge to Action. Change [On-line], Available: www2.gasou.edu/library/ (Galileo)(EBSCOhost)(Search=Alcohol Abuse).
When someone makes the decision to consume alcoholic beverages, it should go without saying that they should also be choosing to be a responsible drinker. Being a responsible drinker means not consuming more alcohol than their body can handle and more importantly, not getting behind the wheel of any type of vehicle after drinking. In an article written by high school student Steven Engler, he says it well; “If you choose to use it, do it responsibly, and don’t put anyone’s life in danger, including your own.” (New York Times, 2003) No matter the person’s age or the type of alcohol consumed, alcohol lowers a person’s inhibitions and ability to think clearly, while also increasing their chances of engaging in risky activities. It is possible for a person to have a few drinks, relax and have a good time however, all too often people overdo it and end up making bad decisions that they most often regret. Many times, the worst of these decisions is convincing themselves that they are “fine” and what they drank will not impair their driving. Some may say that these individuals simply “made a mistake.” Yes, everyone does make mistakes however, driving while intoxicated is not a mistake that affects only them, it is something that affects and risks the lives of many people and themselves. The sad thing is that drunk driving is one hundred percent preventable and therefore the loss of lives due to the recklessness of drinking and driving is preventable as well. Mr. Bloomberg hit the nail on the head when he said “Simply put, drunk driving is selfish, criminal and it kills, and we are not going to tolerate it.” (New York Times, 2002) Drinking and driving is a selfish act made by a person who seemingly does not care about the people around th...
PepsiCo discloses their stakeholder engagement as a contribution towards sustainability. As part of the company social responsibility and sustainability strategic planning, the company has put in place strict policies to guarantee a long-lasting relationship with all its stakeholders. According to the company website, ‘PepsiCo has established a strong relationship with NGOs and routinely engage them to leverage their areas of expertise or interest to help shape their CSR processes and tracking methods. These relationships have helped to better identify sustainability priorities that supports both the business model and the expectations of the stakeholders’ (PepsiCo 2013). PepsiCo invests mainly in activities linked to their chain of management, they totally applied Kramer and Porter’s ideas. Porter explains that businesses are socially responsible today because they realized that socially responsible activities build and develop credibility, integrity, and give competitive advantage.
Corporate Social Responsibility (CSR) is a very familiar term in today’s world. Most of the successful companies try to be ethical and socially responsible toward their stakeholders. Because becoming ethical and socially responsible gains a lot in terms of profit or capturing more market share (Aras and Crowther,2009). This socially responsible approach is paved by the CSR activities of the companies which has a great contribution to their corporate strategy of winning the customers’ mind. In this assignment, the pros and corn of CSR activities of a particular organization a...