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Recommended: Literature review of marketing mix strategy

Below section details the proposed marketing mix through 4 P’s strategy:
4.3.1. Product Strategy

 We build Simple but Integrated Issue Tracking tool.
 Our customers are IT Software development companies who want their software development, involved project management and test management of the software to be tracked and managed by single system.
 We sell our products through online internet channel.
 Our products are priced per fixed users per month, and are considered “high-end” software solutions.
 A personal skin for layout will be made available to be able to choose their organization tool.
 The look and feel of all screens will be revamped to fit and make compatible with the new web browsers
 Poorly selling features will be removed from the product line up.
 Research will be carried out to see how target markets will react to new product strategy.
 Tailored products will be offered to partners and selected customers

4.3.2. Distribution (Place) strategy

Distribution refers to the various channels and locations which will be used for distributing the product and from where the prospective customers can find our product.
Our distribution strategy will be
 Online marketing with our customers - selling through the internet
 Reaching the customers by hiring the Marketing agent in various locations

Our systems for online marketing will be to process orders and manage shipping. Billing will be done by partnering with online payment services like PayPal. Once the payment is made by the customers, there will be an option for retrieving the Credentials in their email for logging into the product. As the product will be hosted in the Cloud, there will be no need for the users to download any client applications
4.3.3...

... middle of paper ...

...er

We believe this will be an effective strategy as there are common notion that users use the product only if they are satisfied with product features and if they see any benefit by using the product. so keeping the Free forever influence those users who are not sure about how the product will benefit them and if not satisfied they have the option to move out from the software. Second and other option is for those customers who see the benefit, but depending the number of users using the product, this will cost them less.
Relative to our competition, our pricing strategy is provide the comfort for the users of the product as the users have the option to use the software free as long as possible and not restricting to fixed month. Also depending on the knowledge and benefits of the products, they can decide on the favorable options depending on their team size

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