CENTRAL ARKANSAS BUSINESS INTELLIGENCE
Business Intelligence (BI), what is it? Why is BI important to the small business owner? More importantly, why is should a small business hire someone to help analyze their “data”. What can a consultant know about a Used Car Dealership, Fast Food restaurant, or a Law Office? That question while relevant is not a question that will be answer within this proposal. This proposal will focus on how Central Arkansas Business Intelligence, through “Data Analysis” and “BI Tools” can and will help any business, small or large, in Central Arkansas become a “Data Aware” business. However what does the term Data Awareness mean within the scope of a business practices, this proposal shall use a combined definition from the National Data Awareness Project Website; “In the 21st Century, electronically stored information - data - has become the currency of US commerce, civil administration, and cultural and scientific innovation” , and from Encarta Dictionary, “Data, information, often in the form of facts or figures obtained from experiments or surveys, used as a basis for making calculations or drawing conclusions.”, also from Encarta “Aware, well informed about what is going on in the world or about the latest developments in a sphere of activity.” So the final definition: Being Data Aware is the understanding the relationships between different and diverse sections of one business through the use of data analysis, sound business practices, and the use of business intelligence tools.
Marketing being a key factor to any business’ success or failure will be accomplished on multiple fronts. With a limited budget to being with a marketing plan will be based on “viral” marketing. A simple defin...
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...m IT management Company Little Rock Arkansas Information Technology Consulting Firm: http://www.edafio.com
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Information is a key component, which is virtual source in all aspects of business. Information helps create a well balance between analytics, business information, customers, vendors, and sales. Without proper use of information, businesses may struggle to understand components of their business, such as monitoring information, validated decision making, performance measuring, and the ability to identify new business opportunities. In this text, there will dialogue on how a Laboratory Corporation of America, also known as LabCorp, uses each one of these functions, to ensure better business practices, and proper regulatory control of the business components, that make this business strive.
Traditional business intelligence tools are being replaced by data discovery software. The data discovery software has numerous capabilities that are dominating purchase requirements for larger distribution. A challenge remaining is the ability to meet the dual demands of enterprise IT and business users.
Viral marketing is essential for Post-it to increase brand awareness. Furthermore, viral marketing can be the result of the “Go ahead” campaign where people showed creative ways to use Post-it notes. However, Post-it should not aim at creating at the fastest viral videos, since all of the fasters viral videos come from music artists (Statista,
Big Data is changing the arena for big businesses. Big Data is the technology trend that has made it possible for businesses to better understand their markets. Big Data is the new natural resource, the new “oil.”
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
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With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Friedman, Uri. “Big Data: A Short History.” foreignpolicy.com. Foreign Policy, 8 Oct. 2012. Web. 16 Mar. 2014.
"(Davenport, 2006) Data is compiled to enhance business practices. When samples are taken, they are used to examine research and understand how to solve problems or why situations are as they are. Furthermore, in this article, Thomas Davenport discusses analytics from a business
The Web. 24 Feb. 2014. The "Statistics". In The Know Zone. N.p., n.d.
Business intelligence, or BI, is an umbrella term that refers to a variety of software applications used to analyze an organization’s raw data. BI as a discipline is made up of several related activities, including data mining, online analytical processing, querying and reporting. Data mining is the process of sorting through large amounts of data and picking out relevant information. It is usually used by business intelligence organizations, and financial analysts, but is increasingly being used in the sciences to extract information from the enormous data sets generated by modern experimental and observational methods.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...