Buy or Build a Successful Internet Business
Reprinted with permission of VotanWeb.com
Many people who don’t make their living online believe that the Internet has become very crowded. They are convinced that there are now few opportunities to develop a hugely successful online business. Nothing could be further from the truth. I have launched several websites that were late comers in very crowded niche markets. These websites now dominate their perspective niches and each generates a six figure profit – before the government takes their huge share for contributing nothing.
Of course, there are mainstream areas that have become extremely saturated. These markets are easily identified by the absurd pay per click (PPC) costs for keyword phrases targeted at these markets. To succeed you will have to cater products or services to a niche market.
The majority of people who start an online businesses do so with little thought and no planning. They find a wholesaler who dropships products directly to customers and then they build a web site. The barriers to entry are non existent. Any a high school student with a parent’s credit card can quickly build a web site, pay for keywords on PPC engines and have a sale all within a few hours. This works because that student comes in at the lowest price and is thrilled making 10% margins or $200 dollars a week.
If you wish to develop a successful eCommerce business then it is very helpful if you can create high barriers to entry. As an example, having the exclusive right to distribute a product over the Internet or distributing a product you manufacturer would create high entry barriers. If you don’t currently have access to any exclusive products or services then consider approaching companies who do not market their goods via the Internet and secure an exclusive right to offer their products or services online.
Another method of creating high barriers to entry is just plain hard work. When I developed my website for schools there were already many similar websites on the internet. Each of these websites provided information on ten to thirty different schools. I launched my website with information on over 600 schools and within a few months I was the highest ranked website in this category. In general, if I can’t offer ten times what is being offered by established websites in a market niche then I don’t enter an established market.
Japanese society has many beliefs and rituals and women are always secluded from many aspects of ritual life. Women are also forbidden to enter in sacred places although these prohibitions are vanishing. The modern society has defined all social roles in terms of hierarchy such as domination of men over women it is common virtually in all setting that women be subordinated to male as household heads (Countries and their Culture 2014:14). Despite the legal changes on the principle of family structure regarding education and labor equity, there ...
The Internet is very new and the whole online commerce industry is just establishing marketing practices that work. Quite frankly, most of the people running businesses online have very poor websites. A lot of people running popular sites are not taking advantage of their traffic by monetizing it (this could be by choice or ignorance). Making a profit may be as simple as implementing a smart AdSense campaign on a popular site after buying it from an owner wishing to move on to other things. Perhaps an e-commerce site could use some search engine marketing or some tweaking to an AdWords campaign might do the trick, or better still, monetize, optimize, affiliate and upsell for maximum gain - make use of all the marketing tricks at your disposal.
In the primordial times of the Heian period, Japan procured and practiced matrilineal systems within their isolated society for over 2,000 years. During the Heian period, situated in 12th century A.D., women were given the privileged of inheriting, managing, and retaining property of their own (Kumar, 2011). It was not until Japanese culture adopted the Confucian ideas of China that the society began to integrate a patriarchal system. Confucian ideals had a prominently drastic impact and influence in Japanese society. The Confucian ethical system stressed the utopian idea of a society in which a hierarchal structure is maintained. The hierarchal structure’s foundation is based upon the subservient and submissive idea of subordinates’ obedi...
The future of economic competitiveness for most enterprises relies on entrance and active participation in the e-commerce market. An essential problem with e-commerce is that the controls and organization are different for each site. There is no standard way of building t...
Barrier to entry: - High barriers to entry, to a certain extent help understand the risks involved in operating in the aircraft industry.
Online started as news in which people would pay a monthly fee, this quickly changed into a free paper, with advertising as the main source of revenue. Online started as an operation that was autonomous and independent of the newsroom, its operations and culture....
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
There are high entry costs to enter the market. The large industry competitors already have captured the market share.
Western Washington University (2011). US / Japan culture comparison. Retrieved February 9, 2014, from www.wwu.edu/auap/english/gettinginvolved/CultureComparison.shtml
Among the developed countries, Japan is infamous for having the most gender inequality. For example, in 2011, only 43% of women, in Japan, worked in a nonagricultural sector. That same year the United States had 48% of women working in a nonagricultural setting (datatopics.worldbank.org). Even the Japanese acknowledge that men and women are seen in different lights. While the societal differences between Japanese woman are clear, the factors that cause these women to remain within the boundaries set by society and gender roles is harder to understand. Some believe that these women don’t feel oppressed at all. While others feel there is no room for women in Japan to breathe. Those outside of Japan might gain a better understanding of the situation in which these women live by examining the historical role of woman as mother. The role of women in historical Japan has affected societal norms today but is there anyone to blame for the inequality that is a contested issue, especially in the West?
The barriers of entry that could possibly affect the market in which my event planning business operates is brand loyalty and economies of scale.
Japan is a prideful nation that honors tradition and culture. In Japan, where Shintoism and Buddhism are the major religions, families place emphasis on parental control because a strong lineage confirms a family's longevity and economic stability. According to Koike (2013), "Until the end of World War II, the Confucian-based ie seido, or family system, stressed the subordination of individual needs to the needs of the group. Consequently, the continuity of one’s family lineage, rather than personal preference, was the primary criterion in mate selection" (p. 320)....
The threat of new entrants is moderately strong. Incumbents do not strongly contest entry of newcomers, but existing industry members are consistently looking to expand their geographic reach and offer a broad product assortment. Brand awareness and customer loyalty are high and greatly important i this industry.
So, a well-developed website and a good online presence can be a cost-effective way to grow your business by enabling your potential customers to reach your business easily.
Rhode, D. (2000). Culture Establishes Gender Roles.Male/female roles: opposing viewpoints (pp. 22-24). San Diego, Calif.: Greenhaven Press