Buy Processing Process Is A Five Stage Buying Decision-Making Process

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The consumer buying decision process is a five stage purchase decision making process which includes need recognition, information search, evaluation of alternatives, purchase and post purchase evaluation. The purchase decision making process starts when a purchaser identifies its need through either an internal or external stimuli. After identifying the need, the purchaser searches information about the product by looking into commercial research, experiences, internet, family and friends suggestions etc. When information is collected, then purchaser evaluates alternatives regarding the product. Then the purchaser tends to buy the product. After buying and experiencing the product, the purchaser will have some level of satisfaction or

Buyers may have recognized Olper’s milk as their need because they may have not liked the smell of raw milk and may consider less fat in this as compared to the raw milk.

Secondly, the buyer search for information about Olper’s to satisfy their need that is recognized earlier. Olper’s has convinced a huge number of buyers through TV commercials. Buyers can also search information from different type Olper’s buyers or friends and family.

Thirdly, Olper’s buyers like other milk buyers do not focus on price. They focus on quality, healthy milk and sometimes packaging. They view Olper’s as safe milk which has no bad smell, tastes good and good nutritional attributes. As the milk only has to fulfill these needs, the buyer will evaluate alternatives from the information collected to look at all possible alternatives that suit his expectations such as other brands like Nestle Milk Pack.

Fourthly, just after evaluation of alternatives the buyer may purchase Olper’s directly or may change its decision due to some factors. The buyer may think over and over again to buy Olper’s or not. He may also look at some factors such as health and

(Burns & Bush, 2007)

In simple words, it is gathering information regarding the target audience or market. Market research helps businesses to define opportunities and find out problems, encourage communication, minimize risk, and establish trends and market standing.

The type of information you want to gather about your customers, market or competitors will influence the research methods you choose. There are different ways to gather information i.e. from primary or secondary sources and different types of information to gather i.e. quantitative and qualitative.

Primary market research is a kind of market research which is done by the business or company itself with the objective of gathering information that can be used to improve the products, services, and functions. Primary market research is also known as field research since it is research done from scratch, without using any information that is already made available through other sources. Primary market research is the most common type of a market research method and is also the most valuable type. It includes focus groups, surveys and questionnaires, observation, trials and