Businesses and The Internet

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In today’s digital age, most all brick and mortar stores have migrated to the Internet to expand their business globally. This migration has come with many sacrifices, lessons learned, and challenges along the way. However, the businesses that demonstrated determination and a willingness to overcome the challenges that they were faced with, have ultimately succeeded in expanding their clientele. One example of the type of company that can be found online is an electronic retailer, or a cybermall type of a site. Electronic retailing, also known as e-tailing, is the direct sale from business to consumer through electronic storefronts. These e-tailing sites are typically designed around and electronic catalog and shopping cart model. This could be a store that has a physical storefront, but decided to reach a broader market by opening an online store as well. Examples of an e-tailing cite would be Kohls, JCPenny, Target, or Walmart. Additionally, a cybermall is a single website that offers many varying products and services on the Internet without a physical storefront. An example of a Cybermall is Amazon. These companies that succeeded in e-tailing are in a mode of constant analysis, to ensure that they will be able to overcome any challenges that may pose a risk to the profitability of the business. Challenges of Implementing a Global Strategy Effective Global E-Commerce Strategy The first major challenge of any business that decides to go global is to define an effective e-commerce strategy. The company needs to determine if they can build the infrastructure to meet the needs of an online presence with the staff and equipment that they have, or if they need to hire IT professionals to get them up and running, while rema... ... middle of paper ... ...in Consumer Sales on the World Wide Web. First Monday, 3(6). Retrieved from http://www.firstmonday.dk/ojs/index.php/fm/article/view/601/522#author Pai, P., & Tsai, H. (2011). How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors. Behavior & Information Technology. doi:10.1080/0144929X.2011.553742 Shih, C., Dedrick, J. L., & Kraemer, K. L. (2005). Rule of law and the international diffusion of e-commerce. Communications of The ACM, 48(11), 57-62. doi:10.1145/1096000.1096005 Stair, R., & Reynolds, G. (2012). Electronic and Mobile Commerce. In Principles of Information Systems (10th ed., p. 332). Boston, MA: Course Technology CENGAGE Learning. Trust. (n.d.). In Dictionary and Thesaurus - Merriam-Webster Online. Retrieved March 30, from http://www.merriam-webster.com/dictionary/trust

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