I find Carrier Transicold Corporation interesting because they are a global force in transport refrigeration and a competitor of the company I work for. Carrier Transicold offers the industry's most complete range of products for container refrigeration, truck, trailer and rail refrigeration, bus, and recreational vehicle air conditioning (Carrier Corporation, 2012). The equipment the company manufactures provides transport temperature controlled solutions to customers who haul freight. Transport Refrigeration Units (TRUs) are refrigeration systems powered by diesel internal combustion engines designed to refrigerate or heat transported perishable products in various containers, including semi-trailers, truck vans, shipping containers, and rail cars. Fresh flowers, produce, ice cream, and blood plasma are examples of products sensitive to temperature and need continuous temperature monitoring.
Competitive Environment
Carrier Transicold has one major competitor in the marketplace. The competition for market share is Thermo King Corporation. Both Carrier Transicold and Thermo King Corporation are divisions of larger companies, United Technologies and Ingersoll Rand respectively. Thermo King is the premium priced product in the marketplace and has the dominant market share. Customers loyal to Thermo King include Wal-Mart, Target, CR England, and Marten Transportation. These customers purchase trailer products on an annual basis. Loyal Carrier customers include Prime, Grocery Supply, and Kobuke, Lee, Liles, and Moudy (KLLM).
Carrier Transicold has a strategic goal to sell more equipment than the competition by cutting the unit price to obtain customer orders. This strategy has helped the company to increase market share. Thermo...
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...arch. (2012). State of the Industry: US Trailers. Retrieved March 2, 2012, from ACT Research: http://www.actresearch.net/reports_3.shtml
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Nichels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Moving toward Relationship Marketing. In W. G. Nichels, J. M. McHugh, & S. M. McHugh, Understanding Business (p. 363). New York: McGraw-Hill Irwin.
Pelton, L. E., Strutton, D. & Lumpkin, J. R. 2002, Marketing channels: a relationship management approach. McGraw-Hill Irwin: Boston, p. 387.
The challenge for Thorr is that the industry is growing, but sales of its high-end product are decreasing. The reason for this loss of market share is that the target customers of its high end product is growing older, and younger people do not identify with the brand image of Thorr. In addition, Thorr is a high product and younger people do not have the large disposable income necessary to support the brand.
Salt Lake City, Provo and Logan rank consistently in the top ten U.S. Cities for the air pollution. Vehicle emission account for more than hal...
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... of market penetration could be implement to foster WRSX to increase market share by providing maintenance of the current position first, rather than striving to expand (Cole, 2003).
The trucking industry over the years have changed the type of services and the quality that it has provides to its customers. In today’s industry the focus is on efficiency with the overall beneficiary being the American consumer. Majority of today’s freight is being transported by truck during sometime in the distribution chain. Some of factors the trucking industry is facing today include hours and earnings and safety issues.
With that being said, knowing the routes products take in getting from point A to point B requires a planning process with the ability to create practical shipment arrangements by consolidating orders to optimal shipping volumes by also taking into consideration the variety of trucks, the number of stops in routes, and the potential for outside restrictions according to the Supply Chain Digest (Web, 2014). With most companies that process shipping trucks, drivers spend valuable time waiting for the trucks to be loaded and unloaded with product shipment, causing a loss in revenue gained through quicker delivery times customer. With proper planning and implementation of a network wide system throughout PepsiCo’s supply chain, the delivery function more specifically that shows outbound and inbound capacity, appointment schedules, and available times for delivery receipts, drivers can be aware of time slots that they can get in and out with to better utilize time and capital. With the determination between the differences of inbound and outbound shipments, PepsiCo will be able to further improve carrier efficiency and reduce their overall transportation costs.
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Figure 1: Vodafone’s market share compared to other leading brands. (Ofcom quarterly figures. Q3 2009)
15. New Report: Reducing Vehicular Global Warming Pollution Saves California Drivers Money, 2004, Union of Concerned Scientists, 11 May 2004, <http://www.ucsusa.org/news/press_release.cfm?newsID=391>
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All choices made by Seven-Eleven are structured to lower its transportation and receiving costs. For example, its area-dominance strategy of opening at least 50 to 60 stores in an area helps with marketing but also lowers the cost of replenishment. All manufacturing facilities are centralized to get the maximum benefit of capacity aggregation and also lower the inbound transportation cost from the manufacturer to the distribution center (DC). Seven-Eleven also requires all suppliers to deliver to the DC where products are sorted by temperature. This reduces the outbound transportation cost because of aggregation of deliveries across multiple suppliers. It also lowers the receiving cost. The information infrastructure is set up to allow store managers to place orders based on analysis of consumption data. The information infrastructure also facilitates the sorting of an order at the DC and receiving of the order at the store. The key point to emphasize here is that most decisions by Seven-Eleven are structured to aggregate transportation and receiving to make both cheaper.
The threat of new entrants is moderately strong. Incumbents do not strongly contest entry of newcomers, but existing industry members are consistently looking to expand their geographic reach and offer a broad product assortment. Brand awareness and customer loyalty are high and greatly important i this industry.
Robert, F. Dwyer, and John F. Tanner. (2006): “Business Marketing: connecting strategy, relationship and learning” McGraw-Hill Education, 3rd edition. Page 71