Business at Work

Business at Work

Using the peter drucker- "The practise of management" We can see Coca

cola is successfully achieving its objectives.

· Profitability- The primary goal of any profit-making organisation is

to increase earning per market. Also coca cola is also maximising its

profits

· Marketing share and standing- Cooperate marketing objectives can

cover areas such as what products are to be sold in which markets,

whether or not the organisation should aim to be the market leader in

terms of pricing or product development.

· Productivity- coca-cola produces different brands of products for

its customers, brands like diet coke, fanta, coke, and sprite. E.t.c.

With all this products coca cola sells, it increases its revenue

making the organisation make profit.

· Management and employee performance- this covers the development of

good management and employee relations. Coca cola usually motivate its

employees by giving their employees leaves and promotions; coca cola

also operate an equal opportunity policy.

· Technical innovation- coca cola has to decide whether or not it

should aim to be a technical innovator in terms of its products, or

whether it should follow the lead or somebody else.

· Social and public responsibility- Coca cola usually donate money to

the less privilege and also take precautions in the ingredients being

used in producing their products in other not to harm their consumers.

· Resource utilization- this is where objectives are set which relate

the efficient use of physical and financial resources.

Vertical communication is the type that goes from the top of

organisational chart to the bottom and vice versa. Vertical

communication allows decisions by managers to be carried out by

employees. It ensures that action is consistent and co-ordinated,

reduces cost because fewer mistakes will be made. It leads to greater

effectiveness and profitable. It helps managers understand employee's

views and concerns. It can alert managers to potential problems.

Horizontal communication takes place when people at the same level

within an organisation pass information. An example might be a member