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Business Strategy Of Amazon

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Any household in America has become accustom to Amazon.com, or simply Amazon. Tis online, web based shopping site allows consumers to purchase literally almost anything that you need. When I say almost anything, I truly mean it – groceries, books, hunting apparel, cake fondant, toiletries, even live ladybugs (Glass, n.d.). Amazon.com was founded by a man named Jeff Bezos, and his intentions were to sell books to enthusiasts, allowing them to search from thousands of titles in one location. Today, there are more than two million businesses that utilize Amazon.com to sell to consumers, using the broad reach of the internet under the well-known name of this company. This company has since changed the way we conduct e-commerce, almost eliminating…show more content…
Amazon is changing the way we shop. As an annual subscriber to Amazon Prime for over a decade now, I know from firsthand experience that this company uses electronic media in ad campaigns, as well as e-mail. I receive e-mails daily, notifying me of daily deals and upcoming sales. I also pay attention to what I receive, checking out what they are sending me and grabbing my attention, hoping for a great deal. In an article written Arif Durrani, he states that Lisa Utzschneider, the Senior Vice President of advertising operations, said that Amazon has “secretly and quietly been cranking up on its advertising operations for the past six years”, trying to work their way into homes across the globe. He also stated that she was not able to talk about their company targets, personal goals or how they even measure success in their advertising campaigns. With Amazon though,…show more content…
Their strategic marketing campaigns have lured in the consumers and created a devoted and loyal customer base that has strong faith in regards to purchasing through this website. With the overall satisfaction of the customer in mind, Amazon has developed a very strong, fool-proof system that has been tested and proven to this point, having never had any major security breaches resulting in the loss of customer information. It is with a proven track record like this that people will continue to buy and support Amazon. As we move into the future of this company, we will continue to see more and more interactive social media features available on their website, maybe even allowing us to purchase through websites such as Facebook or Twitter one