Business Strategies: The Value Chain Of AYE Supermarket

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The Business Strategies subprocess is the process that concerns about how to collect data and then make them to be the most useful. This subprocess contains of two main subprocesses inside the Manager swimlane which is the Customer Help and Service department which is responsible for taking care of customers from their feedbacks, comments and also offering special promotions which is suitable for each different customer group. Another subprocess is the Finacial department which is responsible for analyzing the business revenue then calculate the net profit. Both of the actors need the information from the transactions and also customer’s feedbacks, then they will return the business plans which are the promotions and discounts to other parts …show more content…

From this research, the Value Chain of AYE Supermarket is improved by using the concept of ERP, CRM and also the Social network to reengineering the processes. After analyzing the Value Chain of AYE Supermarket, it defines that AYE supermarket should bring two business strategies which are the Cost Focus strategy by offering the right promotions to the right group of customer and also use processing fresh products to become useful utmost. The another strategy is the Differentiate Leadership strategy by using the scanner that displays the related detail of the product that customers scan. This scanner will help customers to compare the product easily and also give new experiences to the customers. It has an important role for recording the identification code of each product in the system. Next, there are a recommendations for AYE Supermarket to apply the concept of ERP by using the Odoo Community software as a central database to shared information among the AYE Supermarket’s departments. One of the recommendations is using an Object recognition Scanner which is a new technology to make AYE Supermarket has special unique depart from the others. The Business Process Model and Notation was reengineered by applying the process that suits the module of Odoo Community. The new BPMN shows that the overall process has more specify input and also the destination of the output and try to manage the recorded information that occurs in the supermarket productively. The Odoo Community software provides an assistance about managing the central database effectively and bringing the competitive force of AYE Supermarket to rise up among the

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