Business Strategies Portrayed in Kinky Boots the Movie

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Kinky boots was a film based on a true story and was directed by Julian Jarrold in the year 2005. The film tells the tale of Charlie Price who allegedly inherits his father’s traditional Northampton shoe factory. As he sets up to start managing the business, due to his father’s untimely death, he discovers that the family business is in a lot of trouble and is falling apart. The shoe factory was known as Price & Sons factory and was four generation old (Thesource 2014). . The employees had an advantage over their competitors due to their vast experience and knowledge in the making of excellent top quality shoes but their market shares was negatively affected by the high price tag they placed on their shoes. Due to the economic crisis England was facing then, the shoes, although durable, were not affordable. The factory was greatly being threatened by the East-European shoe factories that were making less durable, cheaper, and low quality shoes (Schmitt,A. 2010). The East-European factories had a boost to their market as the people were in need of cheaper shoes. One night while Charlie was in London, he meet a drag queen by the name of Lola who, due to her weight, had to bear with wearing high-heel broken shoes. Once they met, Lola proposed on the creation of high-heeled shoes for the niche market of cross-dressers (Boots, Jarrold, Deane, Firth, Ejiofor, Edgerton & Potts 2014). . A definition of leadership from the Management Study Guide (MSG) says that leadership is a process by which an executive can direct, guide and influence the behaviour and work of others towards accomplishment of specific goals in a given situation. (Brown,A. 2014) The film revealed a lot of business phases in its course. Charlie as the main character is ... ... middle of paper ... ... policy are made as the fragment of association strategy, in demand to assess the innovation-related concerns by coupling them with the companies (Thesource 2014; Mindtools.com 2014). The modernization issues from the argument of organizational perceptions have been illuminated recently. For example, one of the best methods to create reasonable advantages is to erect a company, which is based on constant learning and improvement. Many aspects of a company, which incorporates even the industrialized events, are also manipulated by structural learning (Mindtools.com 2014). The Company Kinky boots paid its responsiveness towards the promotion events by significantly understanding the customer’s wants and based on the findings they preferred their manufacturing plan and comparatively it also engrossed on the improvement activities via innovation (Mindtools.com 2014).

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