Business Situation Analysis and Problem Solving

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Business Situation Analysis and Problem Solving

Abstract

USA World Bank (UWB) is faced with a situation of deciding upon a new product to expand its market share. This paper deals with a scenario in which the ultimate goal is to provide a holistic approach to problem-solving and solution development. In particular, this paper will analyze the first three steps in problem-solving, which include; description of the situation with the emphasis on the issue and opportunity, defining the right problem-based on the situation, and explain the desired future end-state goals.

Situation Analysis and Problem Statement

The banking industry has been impacted by the vast changes in technology. The changes occurring in the banking industry have caused companies to broaden their horizons with new products and services to keep up with the competitive. In particular interest, USA World Bank is faced with having to make better judgments on effective decision-making. Having an understanding of how those decisions are made can be gathered through statistical analysis and effective planning. This requires detailed analysis that facilitates both developing rational expectations regarding the future and the ability to evaluate risks and alternatives (University of Phoenix, 2006, Read Me First, 2).

Situation Background

USA World Bank is a major bank that has a large consumer and small business base. To expand its current market share the executive team realized they needed to develop new products that will be profitable. With the past products being slightly successful they were only aimed on the U.S. consumers and not international. USB needs to submit to the Board of Directors a product that will consume lots of advertising do...

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...results is imperative.

Conclusion

Turning the goal into a reality can be quite difficult. As Jonathon Day and Michael Jung suggest, "The reality must be so clear and impressive that it seems not only better that today's reality but also necessary, even inevitable" (2000). The bottom line is obtaining accurate results rather than those assumed by the organization. Mary Chamie, Chief of the Demographic and Social Statistics Branch of the Statistics Division of the United Nations Department for Economic and Social Affairs said, "Being able to collect statistics in a country reflects governance and stability. In fact, collection of statistics is itself an indicator of development" (The World Bank, 2006). USA World Bank will then be able to align the business processes and products to serve the needs of the customer, rather than serving the needs of the company.

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