Business Proposal

428 Words1 Page
bulb-icon

Recommended: business plan eassay

General company description

“It’s a dog thing!” it’s a company that will provide dogs clothing and accessories using the Internet as a selling distribution.

Mission statement:
“It’s a dog thing!” aim to retail and distribute unique customize dog apparel at affordable prices. “It’s a dog thing!” always has that perfect gift for your own or someone else’s four legged friends. Don’t let your dog be wagged behind.

Company goals and objectives:
Our goals are to grow in this niche market thus aim to attain a high market share, doing so, will help the company achieve the main goal which is to be a market leader in this field.

Our objective is to obtain our annual sales targets and to increase the company’s profit margins; this will help us achieve our goal. Another important objective is to meet customers specific needs in order to maintain customer satisfaction and loyalty.

Business philosophy:
In this business what’s important is to stay positive and to liaise together as a team in order to solve any problems that may occur and to make important business decisions.

Target market:
The target market would be dog owners of all ages. The products will be set at affordable prices for customers that are seeking the lifestyle of the upper class person.

(to be continued… this time next week)

Products and services

Products & Services
Wholesale Cost Selling Price

T-Shirts (Various Colours & Sizes) £8.99 £14.99
Vest Tops (Various Colours & Sizes) £8.99 £14.99
Polo Shirts (Various Colours & Sizes) £13.99 £22.99
Hooded Tops (Various Colours & Sizes) £11.99 £21.33

Name Tags (Various Colours & Sizes) £1.99 £5.99
Crystal Band Collars (Various Colours & Sizes) £15.99 £25.99
Sparkling Collars (Various Colours & Sizes) £19.99 £10.99
Leads (Various Colours & Sizes) £9.99 £29.99

Boots (Various Colours & Sizes) £14.99 £30.00
Bags (Various Colours & Sizes) £9.99 £17.99

Necklace (Various) £14.99 £24.99
Silver Necklace (Various) £54.99 £75.00
Hair Accessories (Various) £0.50 £3.00
Tiara £7.99 £14.99
Banadana (Various) £2.50 £12.00

All-In-One Bathrobe (Various) £15.99 £24.99
Bathrobe (Various) £17.99 £26.99

Shampoo & Conditioner £4.50 £9.99
Perfume £3.00 £7.50
Dental Kit £3.99 £9.99

Beds (Various) £20.00 £55.00

Customisation (Various Design) From £5.99
Engraving £2 Per Letter

Marketing plan
Market Overview:

Market size
The UK market for pet accessories was £296 million in 1999. An increase of 36% since 1995 but in 2003 the market size is over £400 million.

Show More
Related

  • Maria Peevey Accomplishments

    780 Words  | 2 Pages

    This company is named SimplyWee which is a kids line . These clothes are made for toddlers with a great fashion sense. Now toddlers can be dressed just as cutely as our pets are. People would think that this success was more then enough, but Maria has not stopped there she is now pushing to start a green pet food and treats line .

    Read More

  • Analysis of Kingsford Charcoal

    1709 Words  | 4 Pages

    Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.

    Read More

  • Comparing John Smith’s A Description of New England and William Bradford’s Of Plymouth Plantation

    972 Words  | 2 Pages

    When the first American settlement on Roanoke Island was established in 1585 it’s primary force, Sir Walter Raleigh, had no idea that this “New World” would evolve into one of the most powerful voices in the modern world. But before it developed it would have to shaped by it’s founders from the Western world. Two of the largest voices in America’s early development are John Smith, who with a group of English merchants, hoped to get rich in this new land, and William Bradford, a puritan farmer who was one of the most influential men involved with the Mayflower compact. In their two pieces they both convey America as a place to escape but fail to reach many other similar conclusions on what America was like at this time.

    Read More

  • American Character Analysis

    1294 Words  | 3 Pages

    Defining the American character is quite difficult because American identity is vaguely founded on shared values and ideologies, more so than a particular creed, race, or culture. In order to describe the American character, we will consider the dominate and distinctive qualities of Americans as interpreted by J. Hector St. Jon De Crèvecoeur and Thomas Paine. First, we will examine how Crèvecoeur illustrates Americans as industrious, prideful, and political in “Letters from an American Farmer.” Then, we will analyze from Thomas Paine's “Common Sense” how he depicts the prevalent qualities of Americans to be driven by justice, liberty, emotions, and individualism. Also, because both authors consider the American character and culture different

    Read More

  • Cruelty of Puppy Mills, a Speech Outline

    1060 Words  | 3 Pages

    Specific Purpose: To persuade the audience purchase their dogs from breeders and not puppy mills o the Internet because puppy mills can me detrimental to a puppy’s health.

    Read More

  • Tyler Pet Foods

    1071 Words  | 3 Pages

    Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems and opportunities of the company, and creative strategies to promote its product.

    Read More

  • Takaki Slavery In America Analysis

    606 Words  | 2 Pages

    The reading this week dealt with minorities in America and America’s contradictory nature. It began stories of various Indian tribes who lost their land to the English settlers. The Choctaw and Cherokee Indians who were forced away from their homes towards barren stony mountains. Then Takaki switched his focal point to slavery and its significance within America’s past. Then, the sixth chapter ends with Irish emigration.

    Read More

  • America's Path to Independence

    541 Words  | 2 Pages

    Document E: Francis J. Grund " Reflections on America," Annals of American History. Ed. The Americans, in Their Moral, Social, and Political Relations, Boston, 1837, pp. 37–41, 206–211, 223–224, 323–324.

    Read More

  • Perception of American Exceptionalism

    1498 Words  | 3 Pages

    Crevecoeur, Hector St. John de. "What is an American." Five Hundred Years. Casper and Daviess. 1782.

    Read More

  • The Value of Roots

    1347 Words  | 3 Pages

    The era of the American Revolution was a time of great nationalism, hope, and unity. People who were once only colonists were now citizens of a new and exciting nation. As the years wore on, however, the citizens of the United States were faced with the reality of building a country. The nation strove to find a place for itself, to become secure against the power of the rest of the world. Industry grew along with the population, but what the new country gained in strength it lost in spirit. Regional tensions emerged as well as burning political issues. In the aftermath of the civil war the still young nation attempted to regain this nationalism that was once the strength of the country. One area this attempt was prominent in was literature. Two poets specifically sought to find a national mythology by examining what American's value and why it is necessary to pass it on through tradition. The poems by John Greenleaf Whittier and Henry Wadsworth Longfellow are a call for preserving the roots found in the land of America and in the heart of an American.

    Read More

  • Shopping Behavior In The Article: Why We Buy The Science Of Shopping

    891 Words  | 2 Pages

    The ultimate goal is to increase product sales. They have to depend on the customer to reach that goal. Making the customer feel comfortable and encouraging them to buy more goods is a process toward that goal.

    Read More

  • The SNHU Pet Market: The Target Market For Pet Food Market

    1255 Words  | 3 Pages

    The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore,

    Read More

  • Ackoff Management Misinformation Systems

    738 Words  | 2 Pages

    I agree with the statement above on the basis that communication is the most important thing when it comes to working in unison.

    Read More

  • My Business Idea

    1480 Words  | 3 Pages

    find it difficult to set up a business and make it a success. This is

    Read More

  • Self-Development Program at Work

    1856 Words  | 4 Pages

    Company goal is to educate us on the many options that will assist us in realizing our full potential and take to action to create the results we desire. From communications to goal setting and time management, we can all become more effective in our work and relationships.

    Read More

More about Business Proposal

Open Document