Section 1.
EXECUTIVE SUMMARY
The purpose of this business plan is to provide a vision and mission statement for the Wingate College Zone Centre together with an integrated set of strategies learned in Business 417 to achieve the vision in areas such as the centre’s land use structure, business development, marketing and public relations, community development. Wingate College Zone Centre functions primarily as a convenience retailing and commercial center providing for basic shopping needs.
In addition to its primary role, is to as a performs secondary role as a commercial, health and community services centre with a few specialist uses attracting clients from a wider area. At the heart of Independence's success in reducing retail leakage and keeping shopping local is its ability to offer residents, employees and visitors a unique and welcoming environment and shopping/entertainment experience unlike any they can find elsewhere.
The Wingate College Zone Centre five main efforts are to
• Promote: the results of Wingate College Zone Centre in pursuing new customer’s dollars through marketing and promotional efforts.
• Promote: the results of Wingate College Zone Centre in pursuing the existing local customers and dollars through marketing and promotional efforts.
• Motivate: shoppers to visit and re-visit Wingate College Zone Centre.
• Encourage: more retail stores, restaurants and service businesses.
• Further Encourage : the dollars spent by each customer.
2. INTRODUCTION
2.1Objective of the Report
The project objective is the acquisition of gains during the execution of the constructional project of the public multiuse building .The constructional project of the shopping and leisure center will not only give the St...
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Threats
• Major competition from other companies seeking to build, develop and rvitalize wingate
• The Town of Wingate rejecting the Wingate College zone Centre
• Competition other nearby stores such as KMart, walmart, target, and many franchised clothing stores and etc.
• property owners being willing to invest in the centre.
From this SWOT analysis, the key opportunities for the future of Winigate college zone Centre isto:
• Achieving higher standards of presentation, merchandising, and customer service in existing businesses
• Implementing a new brand for the precinct, getting all businesses behind the branding, and making the wider community more aware of it
• Continuing to organise and implement a strategic marketing program
• Developing a stronger Business Association organisation
• Continuing to employ a centre manager on an ongoing basis
The Italian Centre Shop shows many attributes as for how they are able to build on their strengths. This in the end helps a company to expand and grow further to improve their internal performance and as well by gaining more consumers (Kerin, et al., 2015). Firstly, the company’s main strength relies on the location of the different branches, being placed strategically so it is easier to bring in more consumers as well as being easily accessible for people around those areas. Two of the three locations in Edmonton are situated beside shopping centers, Southgate mall and West Edmonton mall, which in the West end is the most popular attraction of the city. The third branch is located in North Edmonton which is known for the heart of “Little Italy”(Spinelli, 2016). Secondly, the Italian Centre Shop sells a variety of merchandise and different cuisine from all around the world, the main place being Italy and others which include: Spain, Romania, Portugal, Ukraine and Poland (Spinelli, 2016). This helps to expand the company’s target market while still keeping
The main rivals among the merchandising companies are Wal-Mart, Kohls, Family Dollar and Target among many more. Wal-Mart and Target are their main rivals, this is because Wal-Mart is known for their niche as having the lowest prices and Target is known for their fashions and home furnishings both of these items Kmart tries to compete against. Also buyers see Kmart as a discount store which doesn¡¦t stand when other competitors have lower prices. Kmart¡¦s customer service and available products are two other items that Kmart fails to be a strong competitor in against these rivals. Therefore, the rivalry among the merchandising stores is a strong competitive force in this market. Another external force that affects the market is substitutes.
In the town of Surette with the decision on whether an abandoned building should be developed into private office space or a community center, the best route would be to turn the abandon building into a community center for the tow of Surette. A community center is the route that I have chosen due to the fact that people within the community have requested for a public facility that will allow the community to hold special events such as social gathering as well as a place to hold athletic programs.
In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart. Retail superstores such as Circuit City and Bed, Bath, and Beyond, also provide retail competition. A survey found that the majority of respondents favored Wal-Mart over stores like Target and Kmart. Respondents claimed Wal-Mart offered lower prices, better variety and selection, and good quality. The needs of consumers is an important economic feature in all competitive environments. What attributes (price, variety, quality, etc.) prompt buyers to choose one retailer over another is very important in the competitive landscape.
This assignment requires the development of a marketing flyer plan for which outlines the key offerings at XYZ Construction INC. This flyer will be habituated to edify potential customers on the accommodations offered by the firm. A marketing plan can be simple; it just has to be consistent (Schulaka, 2011).
Another thing to consider is a statement made on CNNmoney.com in regards to Dollar Generals consistent store growth that they are only "cannibalizing sales at their other stores and eroding their profits"
The framework that will compare Publix Super Markets and its competitors is the Five Forces Model of Competition. The five aspects that will be discussed are the threat of new entrants into the market, the bargaining power of suppliers and buyers, threat of substitute products and rivalry among competing firms. Striving for the optimal position in each of these categories has given Publix Super Markets the reputation it has pride towards earning. It is important to every compa...
Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...
The company should combination of marketing push and pull strategy in order to attract the customers. Sales promotions, occasional discounts, advertisement in magazines and newspaper, TV commercials and public relations will help the company to increase the sales and profits in both national and international markets.
All in one motion, they eliminate a potentially competitive business, as well as gain valuable real estate and employees in their new market. They are able to build their popularity, while at the same time, keeping their outlets in the same area that the local consumers are already familiar with. As the stores begin to make money, the management then begins to reshape the store to look more like traditional Wal-Mart stores. It can then begin to grow outwards into newer and bigger stores in the market. Due to the size and wealth of the company, they are able to use this strategy extremely effectively. There aren’t many other competitors that can effectively implement this
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Kotler, J., & Keller, K. (2012). A framework for marketing management. Essex: Pearson Education Ltd.
KOHLI, N. & KAUR, J. 2011. SERVICES MARKETING - WINNING AND CREATING CUSTOMERS WITH SPECIAL REFERENCE TO ICICI BANK. Asia Pacific Journal of Research in Business Management, 2.
Kotler, P., & Keller, K. (2012). A Framework for Marketing Management (Fifth ed.). Harlow: Pearson Education Limited.