Business Plan for Sweetlings

EXECUTIVE SUMMARY

Sweetlings is a unique dessert bakery, located at M.M Alam road. It is designed in order to fulfill a belief that eating a healthy, organic dessert can have a significant impact on a person’s well-being and attitude, especially for those who believe in utilizing only natural ingredients. It can be simply described as a restaurant where customers can sit, relax and forget about their sorrows and worries, having a company of variety of desserts in many flavors with natural and healthy ingredients in comfortable atmosphere.

BUSINESS IDEA

The owners of the bakery or restaurant are going to start their business with Rs.50 lacs only at its initial stage. This amount is utilized in fulfilling the need of starting a business i.e. registering the business, providing insurance to the restaurant, buying of interiors and equipment for set-up, for e.g., Baking ovens, microwave ovens, refrigerators and freezers, computers, billing machines and other decorations etc., which are the long term assets of the company. Other items on which money is to be spent are electronic appliances like mixers, blenders etc., and utensils like cutlery and crockery etc., while inventory includes flour, sugar etc and other edible items needed for making desired desserts. A major portion of the money is also consumed for marketing and advertising purposes.

The major source of the fund will come from the investing partners of the restaurant. Other sources include short and long term loans from banks.

In the projections for Cakes Tell Stories, the company starts off with yearly sales of about $228.55 thousand in its first year of operation. With the growth in business and expansion into other lines, Cakes Tell Stories manages to earn revenue of ab...

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...he target market for Sweetlings are the middle-class population and high-income professionals in elite areas, who appreciate the finer and healthier things in life, and are willing to pay for them. It can adapt to a diversified market including people of all ages engaged that require a tasty dessert to enjoy or want a delightful treat.

Customers who appreciate a homemade treat made from using only fresh, high quality ingredients will also fall in the target market. When considering the social ladder, this target market will be members of the middle class and upper middle class group, white collar workers. Price is not an issue for them. They would be willing to pay a decent amount for unique, creative and impressive as well as delicious desserts. And since many of them are health-conscious, when they do have the occasional sweet treat, they want it to be heavenly.