Business Plan

Family Care Specialist LLC provides health care services and occupational medicine. They have eight clinics across the Rio Grande Valley that is targeted towards insured, middle class, and middle aged individuals. Their recently opened clinic has proven effective, and they plan on opening two additional clinics. Customers, from the Rio Grande Valley and Mexico, seek Family Care Specialist for their fast and quick service. Their main competitor is Valley Day and Night Clinic, who have four clinics across the Rio Grande Valley, more doctors, more capital, but a less experienced administrator.

Company

Family Care Specialist LLC provides comprehensive primary health care services for both adults and children and performs occupational medicine, which consists of employment physicals, drug screening, and work injuries. They have been in operation since December 2009, and their hours of operation are from 9am to 9pm Monday thru Saturday. Family Care Specialist operates four walk-in clinics in Brownsville, one in San Benito, and one in McAllen. Approximately 40 employees work for Family Care Specialist.

Recent Performance

Since initial opening in 2009, Family Care Specialist has opened a new clinic each subsequent year. In December 2013, they opened the San Benito clinic, which has increased in customers by 80%. Because of increased revenue and current success, they plan on establishing two additional clinics.

Customers

Family Care Specialist provides for anyone in need of health care services. Customers are from the Rio Grande Valley and border region Mexico. Although they service to all ages, the largest portion of their customers are middle aged between the ages of 22 and 55. Approximately 95% of their customers are insured, and of t...

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...cialist has MDs present, they could save around $150,000 a year as opposed to physical therapy. In order to open a physical medicine branch, Family Care Specialist will need to invest in equipment. The equipment needed includes a stationary bicycle, ultrasound e-stem machine, massage table, exam table, treadmill, hand weights, and resistance bands. The estimated cost for all of these items is $3,000. Because physical medicine is in a different direction, Family Care Specialist will implement in only one location, the location that brings in the most revenue and customers. If this experiment is successful within the time frame of one year, Family Care Specialist will add physical medicine to their other locations as well. Aside from equipment, they will also need to hire a physical medicine technician which will increase payroll cost by approximately $30,000 a year.