Business Pitch Case Study

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Introduction
In order to set up an entrepreneurial venture and expand it, the entrepreneurs must be able to secure finance. Business pitches provide the entrepreneurs with such an opportunity whereby they make a signal to a prospective investor to invest funds and other necessary resources to set up a new venture or expand an existing one. An effective pitch is a critical aspect of setting up an entrepreneurial firm because in spite of the business idea being good they will not be realised if the entrepreneurs fail to sell their ideas ( Baron and Markman 2003).

What is Business Pitch?
Business pitches are an opportunity for the entrepreneurs whereby they attract , entice and make a signal to a prospective investor to invest funds and other …show more content…

Generating legitimacy is a key challenge for an entrepreneur as he must be able to establish distinctiveness , novelty and uniqueness of the idea as it will establish the competitive advantage of the proposed firm but at the same time it also needs to be aligned with the established norms , beliefs and values ( Suchman 1995). The two key challenges and barriers of external resource acquisition are uncertainty and information asymmetry . The stake holders need to be aware of how the objectives of the venture are likely to be realized and what will be the key performance indicators …show more content…

( 1998) business pitches presented in a narrative format are able to develop a richer picture in front of potential investors and bring in limelight the entrepreneurs assumptions related to cause and effect. They ensure that the entrepreneurs thoughts about the relationship come through and thus the target audience is in a position to more easily grasp connections and have a greater understanding of entrepreneurs insights. This allows the audience to make a better and critical decision of the business idea . In case the critical evaluation of the audience is favourable the potential investors will not just be more receptive to the business idea but will be more interested and committed to investing funds. Business pitches in form of narratives have also been found to be an ideal forum that allows the entrepreneurs to explicate personal theories related to managerial action ( Porac et al. 2002) and so helps in giving the justification and rationale for the risks of the business venture ( Smith and Anderson 2004). Once the narrative is well understood and accepted by the potential investors , information asymmetry will be considerably reduced and the task of resource acquisition will be fairly easy. It is now being increasingly realized that storytelling is an important repertoire of an entrepreneur’s toolkit. Successful entrepreneurs have earned the reputation of being effective raconteurs. O’ Connor (2004) did a pioneering work in the direction

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