Business Intelligence Case Study

analytical Essay
1127 words
1127 words

The business intelligence (BI) marketplace is teaming with new innovations and struggles for market share. With new technologies and more companies entering the business intelligence landscape pricing for BI processes and tools are decreasing. “The relational database market is around 30 years old. It should be mature by now, but every year there seem to be new innovations in the relational database space. I’m always astounded that there continue to be new entrants” (Beckerle, p. 281, 2008). Beckerle, p. 282, (2008) states "Now, and throughout the history of data warehousing — going back to the mid-1990s, there was an awful lot of outsourced data warehousing. Lots of companies outsourced their data warehousing to big companies like Acxiom …show more content…

In this essay, the author

  • Opines that the business intelligence (bi) marketplace is teaming with new innovations and struggles for market share.
  • Analyzes how the internet makes data warehousing more attractive to companies — not just the big companies can consider leveraging database and bi technology.
  • Argues that ibm is a fortune 500 company and has reinvented itself on serval occasions.
  • Analyzes ibm's history during the 1980s and early 1990s that could duplicate itself given the business cycle that surrounds new technology.
  • Explains that ibm was thrown into turmoil during the 1980s and early 1990s by back-to-back revolutions. the pc revolution placed computers directly in the hands of millions of people.
  • Explains that both revolutions transformed the way customers viewed, used and bought technology and fundamentally rocked ibm. piece-part technologies took precedence over integrated solutions.
  • Opines that the furious competition ibm faced in 1990s is the same as it is facing today. the business intelligence marketplace is ripe with new innovations at cheaper cost.
  • Analyzes how sallam developed a survey based on customers rating their bi platform designers to compare end user satisfaction.
  • Concludes that bi technology is only as valuable as its contribution to efficiency and the bottom line.

Bloomberg, (2015) states IBM a Fortune 500 company has a struggling business model due to other providers such as Amazon offering business intelligence tools at a more cost effective rate. Bloomberg West (2015) also states IBM of the past would offer a complete solution with heavy cost due to a large support staff. Companies can now rent Cloud space and utilize Amazon tools to create workable BI solutions at lower cost. However, IBM is a Fortune 500 company and has reinvented itself on serval occasions. Enderle, (2015) states “This made me realize that I hadn 't clearly communicated that this isn 't about technology at all. It 's about understanding how to work with large government organizations — something IBM has been doing for nearly a century — and why process is more important than product. Enderle, (2015) poses a solid hypothesis because the effectiveness of the Amazon tools will derive their success from the IT professionals using them. Does offer a competitive advantage of understanding processes and solutions from beginning to end. With reduced cost and a solid marketing planning IBM could gain control of the BI market as they did with the network solutions in the …show more content…

Sallam, (2011) developed a survey based on customers rating their BI platform designers. Sallam gathered data on major corporations such as IBM Cognos, Oracle, Microstratgey, and Microsoft to small companies such as Corda and Qliktech to compare end user satisfaction. “With the exception of development tools and BI infrastructure, in general, the satisfaction with capabilities rises along with the prevalence of use. Only reporting is used extensively by most respondents (68%) while six capabilities are extensively used by 25% or less. Use of reporting and ad hoc analysis experienced the most significant decline in extensive use while interactive visualization and dashboard use grew the most” (Sallam, p. 6, 2011). End users utilize BI that is easy to understand and offers them value. Some BI systems may be easy to use but offer no value to the end user or the system could offer value but its complexity reduces efficiency elsewhere muted or canceling out the BI systems

Get Access