3.1 Business Description
Company’s Name : Smart Shopping Sdn Bhd
Product Name : Smart Shopping Cart
Registration Number : In progress
Company’s Address : 7-07-05, Blok Keruing, Desaminium Rimba, Taman Desaminium, 43300 Seri Kembangan
Telephone Number : 016-7553231 / 016-2744786
Fax : -
Website : www.smartshopping.com.my
Type of Business : Private Limited Company
Main Business Activity : RFID solutions (smart shopping cart)
Date of Establishment : Estimated Jun (2015)
Date of Operation : Estimated July (2015)
Launch Date : Estimated July (2015)
Name of Bank : In progress
Type of Account : In progress
3.2 Legal Form (Partnership) The business is formed founded on partnership basis. Partnership is usually defined as legal
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3.6 Goals and Objectives
3.6.1 Goal
The aim of our business is to help in speed up the checkout process in the retail industry. The business also aims to offer greater control and satisfaction for customers when doing grocery shopping. Besides, the aim of our business is to facilitate the retail business to create new competitive advantage apart from the usual marketing mix strategy (price, place, product and promotion). 3.6.2 Objectives
Smart Shopping Sdn Bhd aims to find ways to minimize the waiting time of a customer to make payment before they can check out from the hypermarkets. In addition, we focus on providing a new competitive advantage in the retail business apart from the usual marketing mix strategy (4Ps). In order to do so, Smart Shopping Sdn Bhd holds the primary objectives listed below:
Client Loyalty
Smart Shopping Sdn Bhd strives to earn client’s respect and loyalty through high quality services, business and economic value.
Profit
Smart Shopping Sdn Bhd aims to achieve sufficient profit to finance growth to create value internally and externally, and achieve our long term financial objectives.
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In order to look out for their customers, Pick n Pay released a customer rewards programme called “Smartshopper”. The programme, launched in March 2011, allows the franchise to get to know and understand each customer better by observing each individual’s shopping habits and references. The company has direct access to many Smartshopper customers via e-mail and/or sms, which allows the business to communicate with their customers in a more engaging manner. Pick n Pay asks for feedback from customers, and sends targeted marketing communications directly to them. All of this is done in an effort to both design and execute marketing campaigns and product ranges which are more relevant to their customers by extracting insights from the customers shopping habits data, as well as to assist the company in growing their sales volumes – which will ultimately lead to an rise in profit (FastMoving, 2012).
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