Business Communication Analysis in Pegasus, Inc.

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Executive Summary

Trading goods and services for money has become essential in our world. At every corner of the street, someone is running a business. While the basic understanding of business is the trade between two people or more when each party wants something from one another. In the most common case, it would be some goods and services for money. Living in such a highly competitive world, knowing how to communicate well with suppliers, stakeholders, and customers are what set a good business apart from a bad business. In fact, employers and employees that understand the fundamentals of business communication will be able to start of their business or career with an edge that most business today do not have. Business communication is the process of transmitting information and thoughts between different parts of an organization as well as people that are externally associated with the organization such as customers, investors or suppliers (Thomson, 2011). A good business communication would be that the ideas and messages that are sent out are clear and are easy to understand by everyone in and outside of an organization which means, choosing the right words is extremely important for powerful business communication (Thomson, 2011).

Having the ability to utilize communication to its advantage is a powerful career filter that will make the products Pegasus Inc. more marketable regardless of the economic climate (Guffey & Loewy, 2012, p. 2). This is because, “Communication skills are critical for effective job placement, performance, career advancement, and organizational success.” (Guffey & Loewy, 2012, p. 3)

The ubiquity of the internet and information technology since two decades ago has transformed the world to be more t...

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SenQ, 2007. About SenQ. [Online]

Available at: http://www.senq.com.my/about/

[Accessed 2 April 2014].

Strategic Marketing Team, 2014. What does the Marketing Team do?. [Online]

Available at: https://www.dur.ac.uk/communications.office/marketing/activity/

[Accessed 3 April 2014].

Thomson, S., 2011. Definition of Business Communication. [Online]

Available at: http://www.streetdirectory.com/etoday/definition-of-business-communication-jejuf.html

[Accessed 2 April 2014].

Zenios, S. et al., 2009. 5.9 Competitive Advantage & Business Strategy. [Online]

Available at: http://www.stanford.edu/group/biodesign/cgi-bin/ebiodesign/index.php/development-strategy/competitive-advantage-and-business-strategy-menu

[Accessed 3 April 2014].

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