Business Analysis: Strategic SWOT Analysis Of International Paper

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As mentioned in question three, I interned at International Paper this past spring. Consequently, I was offered a full time position under the title of Fiber Supply Associate. As their name states, they are within the paper and pulp sector under the role of manufacturing. The paper and pulp sector consists of several strong players, whom are direct competitors of International Paper. To effectively scan the periphery, I constructed a strategic group map above to analyze their position amongst their rivals.
Within the strategic group map, the companies are differentiated using data from the total number of employees and annual sales. The size of the company’s placement on the graph is determined using their market cap by taking into account
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The groups are determined based off proximity within the graph, which equates to similar levels of competition. International Paper’s group consist of only one company, Westrock. These two companies are the industry leaders in relation to the map’s company offering. International Paper and Westrock are extremely similar in terms of employment numbers, but International Paper has nearly double the annual sales. This finding is an indicator that International Paper owns more of the market share in relation to its competitors. By being placed in the higher echelon of the group map, International Paper finds itself as an industry leader in the paper and pulp…show more content…
International Paper’s strength rest upon their first place rank in terms of number of employees and annual sales. Obtaining the highest number of employees breeds a culture of consistency and allows the company to evolve through the knowledge of their skillful workers. In terms of financials, International Paper rises above the rest with a staggering $22.37 billion dollars of annual sales. Producing sales figures such as International Paper’s when compared to the industry, solidifies their position of market share
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