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The significant role of employees in attaining the goals and objectives of the organisation has been recognised both by practitioners and scholars (Floyd & Wooldridge, 1997; Li, Guohai & Eppler, 2008; Fox, Donohue & Wu, 2007). The change in the appreciation of the role of employees in organisation has been precipitated by several factors, but one of the most important elements which have influenced the change is globalisation. Globalisation is a contemporary phenomenon (Soros, 2002). It has influenced almost all facets of contemporary life (Morgan, 2003). As such, it has been defined in several ways (Suarez-Orozco & Qin-Hilliard, 2004). However, the common understanding of globalisation is that it concerns economic changes adopted by nation-states as they enter the global market (Soros, 2002). Globalisation is generally understood as the removal of economic barriers to trade among nations, thereby, allowing the freer movements of goods, services, products, capital, knowledge, foreign investments and people (Soros, 2002; Balakrishnan, 2003; Fischer, 2003). It has been noted, that as globalisation drives economic changes, changes in the economic policies and fundamental principles underlying nation-states economic trading relations with other countries are also undertaken(Peet, 2003).
In this regard, through globalisation, the global market economy has been opened, thus, making the world accessible and smaller at the same time. Since, “Through globalisation national borders are constantly losing their significance as limitations for human interaction in general and economic collaboration in particular. This means that for all economic actors their natural spheres of activity are expanding from national into multinational or eve...
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...z, J E 2000 “Towards a new paradigm of development”, World Development, Vol. 20, Iss 6,1075 – 1086.
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Yearbook of International Organisations 12th Ed 1968 -1969, pp. 1189 – 1214. Retrieved at www.un-intelligible.org. Accessed on 3 March 2011.
During a trip to Japan, they found a great athletic shoe with a new design
Stiglitz, J. (2009). The global crisis, social protection and jobs. International Labour Review, 148, 12,
Nike Incorporate has a participative style of management (UK Essays). The top management leadership style can be characterized by the team management approach. The group is team oriented, but is capable and does work independently recognizing the common stake that each places in Nike. The company culture lends a hand to the fact that top management's teamwork style has spread throughout the organization (Enderle, Hirsch, Micka, Saving, Shah, & Szerwinski, 2000).
Analysis of Nike Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets.
Nike is ranked as the most innovative company in 2013 (Carr, 2013) and one of the most sustainable firms by Innvest (Epstein et al., 2010). There is no doubt that Nike has a strong reputation and innovation image in the sport business industry. However, before 1990, Nike was marked as a symbol of slave salary, work over time and environmental shortcuts (The Guardian, 2013c; Balch, 2012). Moreover, climate change had become a global issue. In the 1990s, non-governmental organizations (NGOs) increased the pressures on governments which formulated regulation on corporate activities to address environmental issues (Kolk and Pinkse, 2009). Then Nike also aware this issue because these environmental changes impact on the revenue of clothing industry (Balch, 2012).
With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week, implementing proper ventilation systems to filter out toxic fumes, increase worker access to protective equipment, and increase the capacity of medical facilities and medical staff for their workers.
In this Case Study Analyses, an objective SWOT Analyses will be done to help identify potential strengths, weaknesses, opportunities, and threats within the Nike Corporation.
Profitability As the Table 1 showed above, NIKE has the steady ascending trend in profitability ratios. NIKE’s gross margin improved about 2.4%, from 2013’s 43.60% to 2015’s 46.00%. Gross profit margin measures a company’s ability to control costs and set sales prices for customers. The ratio shows that NIKE has stable performance on this ability. NIKE’s improved gross margin can be attributed to two factors, higher average net selling prices and growth in higher-margin direct-to-customer business (NIKE 10-K, 2015).
There are some current influxes of workers from Bangladesh, India and some poor countries come to Malaysia to find their jobs due to low work opportunities in their countries and lack of labours in Malaysia. Citizen in Malaysia would like to find a better job more than work as a labour. There are 1,200 employees work at Hytex factory in Malaysia that has produced Nike T-shirts for 14 years.
The aim of this project is to highlight the product by considering the objectives of marketing and communication. Sports shoes are the most common shoes used as regular basis. These kinds of shoes are meant for running, exercise, walking .Sports shoes are commonly known as: running shoes and athletic shoes. Due to a great competition in the market of Sports shoes, Marketers are providing modified sports shoes as per requirements of customers.
Executive Summary Introduction Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, was considering buying shares in the fund she manages, the NorthPoint Large-Cap Fund, with an emphasis on value investing. Ford held an analysts’ meeting to disclose its fiscal-year 2001 results and, most importantly, to communicate a strategy for revitalizing the company. Nike has maintained revenue of about $9 billion since 1997. However, its net income had fallen from almost $800 million to $580 million. Moreover, Nike’s market share in U.S. athletic shoes has fallen from 48% in 1997 to 42% in 2000.
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
...ent prevails over the degradation. In my opinion, the benefits of globalization discussed in this paper are far more important than it's costs or the costs and benefits of localization. Although, localization and globalization will continue co-existing, globalization will continue to increasingly dominate over time because most countries are generally leading to and becoming more accepting of the idea of globalization. In conclusion, the benefits gained by globalization are the most important to people's lives because it aides in the learning process of people expanding their horizons and understanding the benefits to countries, organizations, and groups working together. Although losing some part of one's national identity can be a disadvantage at times, the advantages of being able to work together and help each other in a globally integrated world are much more.
The expression "globalization" is generally utilized as a part of business rings and matters of trade and profit to depict the expanding internationalization of businesses for merchandise and administrations, the budgetary framework, companies and commercial ventures, innovation, and rivalry. In the globalized economy, partitions and national points of confinement have liberally diminished with the departure of tangles to market access. Furthermore, there have been decreases in transaction expenses and layering of time and separation in global transactions.
Nike, Inc is one of the leading companies in the world that is known for its brand of athletic footwear, apparel, equipment and accessories.