Commercial Ad Burger King was founded in 1954 by James McLamore and David Edgerton. In 1954, McLamore and Edgerton decided to open the first Burger King in the beautiful Miami, Fl. In 1957, “The Whopper” sandwich was introduced and became an instant success, leading the two founders to develop “Burger King, Home of the Whopper” campaign in 1958. With the opening of two restaurants in Puerto Rico in 1963, the founders acquired national and international franchising rights for the Burger King brand in 1961. In 1967, Burger King became a fully owned subsidiary.
3.5 Channel strategy option Specific product Hamburger: For this product the McDonalds need to use sales promotion strategy. The reason for this is that is most likely product in McDonalds and that is also not very expensive so they just need to add this products with other and sell that into a deal product. McCamembert burger This is the product which is liked by the all the European. The McDonalds is attracting the adults and as well as the children. They are giving this product with the in combos so that they can take this as lunch or breakfast.
The “MBX” was a 4.5-ounce burger launched mainly to compete with Burger King’s “Whopper”. It was also reminiscent of the1980s “McDLT”, In ’98; they also brought back the “Filet-O-Fish” which in 1996 had been replaced by “Fish Filet Deluxe”. On a promotion basis, they offered novelty sandwiches, like “Cheddar Melt” and the “McRib”.
Moreover, having the same price enables the customers to pay for any sandwich more conveniently and easily too. Besides that, our restaurant also provides meal packages. These meal packages consist of a sandwich, a drink, and chips. In these meal packages, customers are free to choose what kind of sandwich, drink, and chips they want to have. These meal packages will cost $5.00 for one meal.
On the other hand, Burger King has the value menu items such as drink, fries and burgers. Another difference is that Burger King unlike McDonalds tends to offer few items that are on the healthy side such as salads for people how refer healthy food, people who have sensitive stomach, and for people who want to lose weight, so people do not have to eat unhealthy food. However, one of the reasons that make people come back to the same restaurant over and over again is the taste of the food, the way they cook their food, and quality of their food and services. Some people think that McDonalds and Burger King Food is the same in fact it is not.... ... middle of paper ... ...the burgers, the special deals that the restaurants offer to save money for their costumers, the way the burgers are cooked, the amount of fat each burger contains, the overall quietly of their food, the chooses each restaurant offer for healthy people, and the way each restaurant grab people’s attention. However, McDonalds and Burger King have a few things in common such as having the drive through service, having kid’s meals, offering desserts, giving an opportunity to celebrate birthdays with family and friends, and helping students in college by giving scholarships.
Atlanta, Georgia – Holeman & Finch Traveling down south don’t forget to stop by and taste two cheeseburgers on a house-made bun. These burgers are so good that their star chef Linton Hopkins has created “burger time” where at 10 PM you hear the ringing of two bull horns. At this time two dozen grass-fed beef burgers are waiting to be eaten. You just have to be quick since they get sold out in a matter of
Arby’s then added wraps to the Market Fresh menu three years later ("Arby's", n.d.). The Advertising strategy for the Market Fresh Menu included radio, TV commercials, and magazine ads. Advertisement promoting Market Fresh menu items showed premium deli style sandwiches made with fresh ingredients. For consumers that wanted a healthier choice when it came to fast food options. The wraps add to Arby's Market Fresh menu were to give customers more unique tasting, high-quality options in fast food dining.
By that time, McDonald brothers were operating a restaurant which sold burger, French fries and milk shakes and was efficient but was limited to small scale operation. Kroc made a deal with McDonald brothers to sell McDonald’s franchises for a lower price. He started duplicating the McDonald brothers’ single store in 1955 and introduced discipline to it. He took great pain to introduce a system to produced same quality hamburgers with fast delivery mechanism that can be replicate easily while maintaining the quality and standards. By 1960, there were more than 200 outlets around the country.
2). According to Lorene Yue, an online reporter for Crain’s Chicago Business, she points out that McDonald’s uses the dollar menu to “profitably… lure people to its restaurants by offering a burger or chicken sandwich for a buck and then upselling customers once they get to the counter” (Par. 1). Also on her online report, Yue includes that “McDonald’s executives say pricing is [the] key to getting more people in the door” (Par. 4).
Back in the early days the hamburgers were 25 cents, the French fries were sold for 15 cents and cold drinks were 10 cents. Today their prices have increased slightly. “In-N-Out that’s what a hamburger is all about.” In-N-Out is very unique in its... ... middle of paper ... ...rted In-N-Out Burger where their philosophy was simple “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.” Work Cited http://www.referenceforbusiness.com/history/He-Ja/In-N-Out-Burgers-Inc.html , January 27 2014 http://www.referenceforbusiness.com/history/He-Ja/In-N-Out-Burgers-Inc.html , January 28 2014 http://www.referenceforbusiness.com/history/He-Ja/In-N-Out-Burgers-Inc.html , January 29 2014 http://www.in-n-out.com/ , January 27 2014 http://www.in-n-out.com/ , January 29 2014 http://www.in-n-out.com/ , January 30 2014 http://www.in-n-out.com/ , January 31 2014 http://badmouth.net/in-n-outs-secret-menu/ , February 5 2014 http://www.snopes.com/business/alliance/inandout.asp , February 7 2014