Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to
Defining Beauty.” The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty. Estee Lauder is presenting its view of beauty to the consumer as the defining truth. The issue with the advertisment is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the socie... ... middle of paper ... .... Of course these women are not "real" women, but far to often do women take drastic measures look like these fashion models; this eventually will lead to eating disorders or severe depression.
In today’s society mass media creates unrealistic body images of women not ever being thin or flawless enough. Advertisements of this “ideal” body image affects how many women view themselves and how they think they should look. Advertising companies overly edit and photoshop images of women to create the so-called perfection that is the norm for the advertising world. These images of the “perfect” body send negative messages and create insecurities amongst many women. As the mass media uses unrealistic models to advertise its products and services, this sets the idea that the “ideal” woman must been unhealthily thin and blemish free.
Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem. Advertising creates a mythical dream world where there are no problems, everyone is beautiful, and has money to spare.
The reason why this advertisement was chosen is because of its irony. Victoria’s Secret is attempting to promote healthy bodies, and encouraging women to love the skin that they are in, which is contradicting to the image that is portrayed in the campaign. Advertisements intend to have very specific messages (Valenti, 2007). As individuals attempt to decode these messages, women get an idea of what the media believes beauty is, causing multimillion dollar industries due to lack of self esteem (Joey, 2003). Often times, magazines use images of youthful looking models to promote lingerie.
Girls are basically told from the beginning that in order to be “successful like Barbie” you need to have a small waist, a big chest, skinny legs, and little, perfect “heel-fitted feet.” Images like this allow for women to participate in harmful acts, such as plastic surgery, anorexia, and bulimia, in order to become what they “should be.” Women are so concerned with having that perfect figure, they are no longer able to see themselves for who they truly are, which in some cases isn 't as bad as they make it to be. Women become so engulfed in the idea of becoming beautiful that they soon believe that nothing on its own can be beautiful. Beauty is now something that needs to be bought or attained, and is no longer a natural attribute. Surgeries and “life style change” diets are now the only solutions to being considered beautiful.
They are air-brushed, photo shopped, and computer generated versions of those women (Eating Disorders and Media Influence). Cheri K. Erdman expresses, “Even the models we see in magazines wish they could look like their own images.” Magazine articles on having the best hair and the best skin conform women’s minds to the idea that being “perfect” is their only option. “Does... ... middle of paper ... ... on these components, media distorts women’s perspectives of their body to immeasurable dimensions. Media has taken over the lives of young women, forcing them to be engrossed with knowing the latest fad and looking like the hottest celebs. It is near impossible to go a day without being affected by some form of media.
Furthermore, the authors argue that this theory “maintains that current societal standards for beauty inordinately emphasize the desirability of thinness, and thinness at a level impossible for many women to achieve by healthy means” (23.) As a result, women develop obsessive behaviors towards attractiveness, body image, weight, and diets. This is why some action concerning delusive advertisement practices should be taken. “Love Your Body” campaign by Victoria’s Secret is one of the many examples of beauty campaigns that have negative effects on women. This campaign was introduced in 2010 to promote the new brassiere collection of the Victoria’s Secret lingerie line.
The Real Beauty Sketches that were the final touch to the campaign played on women’s insecurities and whilst risky it positively transferred this feeling of sentiment to the brand. The message the campaign supports, ‘... ... middle of paper ... ...s isn’t an anti-aging ad, its pro age’. This further creates contradiction as Dove is promoting their anti-aging products through these advertisements and if their focus is real beauty then women shouldn’t need to buy anti-aging products. This detracts from the genuineness of the brand advocating that every woman is beautiful no matter her size or age. These paradoxes and double standards can create cognitive dissonance amongst consumers (Millard 2009).
Many women go through life trying to make themselves something they are not by means of expensive surgery, expensive clothes and makeup, expensive hairstyles, etc. Certain aspects from this advertisement that I have chosen show exactly why there is a problem with today’s society. This is a picture of a very attractive, thin gorgeous looking girl posing for Tommy Girl perfume. I think there is a problem in the way this company is advertising this product. It is basically implying that if you wear this perfume you will look and feel like this.