Bubble Tea Case Study

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Based on the above case studies, you are required to conduct an individual research on SMEs in Malaysia by selecting any particular industries and organizations (e.g. food industries, retail, manufacturing companies). Therefore, it is essential for you to produce a report according to the given criteria:

1. Conduct organization evaluation by using any ONE(1) of appropriate analysis tools (Porter 5 Forces orPEST Analysis (Political, Economic, Social and Technology)).
Chatime seems to be blooming as the market leader in the bubble tea market of Malaysia. Instant-Chatime was recommended to maintain its market share in this competitive industry. With this, Chatime seeks to investigate and study about its main competitor which is CoolBlog. A brief profile of CoolBlog is shown and compared with Chatime company. The illustrations and tables are tailored to what Chatime should be aware of the surroundings of every potential rival in Malaysia.
The Malaysian bubble tea franchises have a few dominant players – Chatime, Ochado and Gong Cha, stated in the Star (The Star, 2012). However, other minor existing bubble tea players are Share Tea, Ding Tea, Each-A-Cup, Cup Bon, Tea-Tac-Toe, etc. All these bubble tea brands are close substitutes that share similar qualities and prices in Malaysia that consumers could choose from.
As one of the top beverage companies in the world, Chatime Malaysia aims to be the most loved beverage by revolutionizing the tea drinking culture in the country. The taste of freshly brewed beverages was first introduced to Malaysians back in October 2010. Chatime Malaysia prepares only hand-made beverages with freshly brewed tea prepared on site. Each drink is individually prepared by over 700 trained tearistas...

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... have to be considered in this analysis as well. Recommendations for delivery services and Drive-Thru CoolBlog are suggested by the marketing team to provide convenience and availability of CoolBlog products.
CoolBlog needs to focus in their threats of substitute and threat of new entrants. This is because the products from competitors, including product differentiation, price performance of substitutes and a buyer's ability to switch to a substitute. A part from that, the threat of the entry of new competitors, such as barriers to entry brand control, government regulation, capital requirements.

3. Give suggestions on where SMEs should seek for advice on IS/IT.

• Stocks 200 (2010) Porter’s Five Forces [online] available from < http://news.morningstar.com/classroom2/course.asp?docId=145087&page=2&CN= >[ 4 April 2014]

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