Btec Business Level 3 Unit 3

MAPS Associate’s Degree in BM/HRM / Accounting / Marketing Management)

BTEC HND in Business (Management / HR / Accounting / Marketing)

Assignment Front Sheet

Learner name Learner ID Card Number

Assessor Name Date Issued Date due Submitted on

Ms. Shahaada Ahmed 26 February 2017 18 March 2017

Qualification Unit number and title

MAPS Associate’s Degree in BM/HRM/Accounting/Marketing

Management

BTEC HND in Business (Management/HR/Accounting/Marketing)

Unit 04 – Marketing Principles

Assignment Title

Marketing Report of (Name of the Organiation)

Marketing (Name of Product/Service) to (Name of two segments of the market chosen)” _ REDO

Learner Declaration:

I certify that the work submitted for this assignment is my own and research sources are fully

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1.1. Elements of Marketing Process ........................................................................................ 4

1.1. Costs and Benefits of Marketing Orientation ................................................................... 5

1.1.1. Benefits ..................................................................................................................... 5

1.1.2. Costs .......................................................................................................................... 6

2.1. Macro and Micro Environment Factors Which Influence MTCC’s Marketing Decisions . 7

2.1.1. PESTEL Analysis ......................................................................................................... 7

2.1.2. Porters Five Force ......................................................................................................... 9

3.1. Sustaining Competitive Advantage.................................................................................... 10

3.2. Arrangement of Distribution to Provide Customer Convenience ......................................

Elements of Marketing Process

SWOT analysis

SWOT analysis is used to describe the objectives of a business and describes internal factors; the strengths and weaknesses and external factors; the opportunities and threats that affects the business. By understanding these factors, a business can manage and eliminate threats that would damage the business and help to exploit the opportunities available. (MindTools, 2016)

Marketing Mix

Refers to the actions or tactics that a business uses to mix the price, product, promotion and place to promote its brand, products or services in the target market to generate the optimum income desired while serving the needs of the customers. (NetMBA, 2010)

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Market Segmentation

According to Investopedia (2016), marketing segmentation refers to the combining of prospective buyers into groups that have similar needs and responds likewise to marketing, or marketing actions. It enables businesses to target different types of consumers who are able to distinguish the full value of products and services.

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1.1. Costs and Benefits of Marketing