Bsbwor501 Final Exam

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Recommended: Market segmentation targeting and positioning

1. Consider Average Daily Rate (ADR), occupancy and the particular nights in question. What strategy would you use to sell-out during the high demand time frame? Explain why? During times of high demand, increase room revenue by maximizing average room rate is the norm. Certain inventory should be assigned to specific market segments. Management must closely control demand and be flexible in adjusting any room rates. Rooms can always be sale for less than their posted rack rate since December is a low season for hotels. Establish a lower number of nights per stay to better control occupancy fluctuation. During a high-demand period, when determining between two or more competing groups, select the group that yields the highest total revenue. Apply deposits and guarantees to the last night of stay (minimize …show more content…

Would it be smart to insist on a minimum 5-night stay? Explain why or why not. What if no one agrees to that and you don’t get any group business? Minimum length of stay strategy requires reservation must be made for at least a specified number of nights (three nights) before it will be accepted. Minimum lengths of stay can be applied with discount rates (i.e. pay rack rates for shorter stays). Track number of reservations request denied due to this tournament reservation. For example, if a three-night sell-through is applied on Sunday, the sell-through applies to arrivals on Friday, Saturday, and Sunday, arrivals on each of those days must stay for three nights in order to be accepted. If some of the teams do not accept the special rate assign to this event. With a strict minimum stay requirement, guests may take their business elsewhere. Apply only when it will encourage additional business rather than frustrate guests. Room availability strategies can be used together with room rate strategies. Another option can be if a reservation is made days before and after the peak may have reduced occupancy because the peak may block extended

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