History of Bruegger's Bagels: Bruegger's Bagels was founded in 1983 in Troy, New York by Nord Brue and Mike Dressell. They were the first people bringing New York-style bagels to neighborhoods all over North America. To make their recipe and baking process perfect，Brue and Dressell learnt with a professional bagel baker from New York City for two years and half. And they make the bagel have a crisp shell and soft, chewy center. Until that time, bagels were known mostly as a local food and not recognized outside of New York. At that time, less than 30 percent of Americans had ever tasted a bagel. "From their home base in Burlington, Vermont, Nord and Mike developed Bruegger’s into a fast casual bagel bakery, a comfortable place to enjoy breakfast, lunch or a mid-day coffee break." Bruegger's Bagels not only baked fresh authentic New York-style bagels throughout the day, but also offers a variety of menu items to its guest: fresh-baked breads, proprietary Vermont cream cheese varieties, custom-roasted coffee, breakfast sandwiches, garden-fresh salads, hearty soups, lunch sandwiches, panini and desserts. In addition, the menu changes frequently which can reflect seasonal and geographical specialties. …show more content…
The parent company can have extremely low costs than the company-owned restaurants or stores. In the franchising model, "the independent business owner typically assumes all the costs of opening and running the franchised business, leaving the corporate headquarters responsible for activities such as marketing and administrative activities." The second advantage of franchising is rapid expansion. Due to the lower costs to start franchising businesses compare to opening corporate-managed companies, the franchising has a much greater rate of expansion. The entrepreneur has limited ability to raise capital when start a new business, therefore, franchising is the most effective way to expand rapidly into new markets. The first disadvantage of franchising is increased variation. The markets in different area may require increased variation in prices and products. For example, a food restaurant located in Texas may have customers with different tastes than those in California or in East Coast. "This may make branding and marketing more difficult to manage on a national
Breckenridge Brewery is a craft brewer which was established by Richard Squire. Richard turned his passion for brewing good home made beer into a lucrative business. In 1989, he started his first Breckenridge Brewery and Pub at Breckenridge which has a production capacity of 3,000 barrels per year. During his first two years in business, he sold out the brewery's annual maximum capacity. He opened a second brewery and brew pub in Denver in November 1992.
Breaking into new markets helps the company grow and brings in new customers, which leads to higher profit margins.
Disadvantage: increase the expense of leasing and managing retail stores; widely distribution will produce more opportunity to competitive with competitors directly, for example, they are located in the same mall.
Panera Bread Company is an intriguing business operation that came to be an exceptional “fast casual” restaurant through observing, learning, acquiring, and divesting of unprofitable assets. Panera’s history began when Pavailler, a French oven manufacturer, opened a demonstration bakery in Boston by the name of Au Bon Pain in 1976. In 1978 an adventure capitalist by the name of Louis Kane purchased Au Bon Pain. Kane had great aspirations for expanding Au Bon Pain, but had little success. In 1981 Robert Shaich, a Harvard Business graduate, small business owner, and master baker, merged his own cookie bakery with that of Kane’s bread bakery forming Au Bon Pain Co. Inc. With Shaich’s smart business sense and Kane’s business connections the two partners, and co-CEOs, were able to successfully expand Au Bon Pain Co. Inc. while at the same time reducing debts incurred by Kane’s initial unsuccessfulness. In 1985 Kane and Shaich successfully transitioned their bakery into a “fast casual” restaurant by adding sandwiches to their menu. The year 1991 marked perhaps the greatest accomplishment for Kane and Shaich as this was the year they took Au Bon Pain public.
The Einstein/Noah Bagel Corporation began as Progressive Bagel Concepts, Inc. in March 1995 when Boston Chicken, Inc. acquired three of the leading retail bagel companies located in all over different regions of the country. Einstein’s Bros. Bagels is one of the largest bagel retail stores in more than 29 different states. Some of the other companies that are included under the Einstein/Noah Bagel Corporation are Offerdahl 's Bagel Gourmet, Bagel & Bagel, and Brackman Brothers. All of these companies had a lot in common and they each offered new bagels flavors in communities that had never had previous exposure to a bagel retail store. These three companies joined together to create a national chain that focuses on baked bagels as well as complimentary goods. The different stores each offer different creative bagel options as well as breakfast and lunches which include soups, salads, and a variety of baked goods. Einstein’s also has it’s own coffee brand called Melvyn’s Darn Good Coffee which is unique to the company. Melvyn’s Darn Good coffee offers a wide variety of different coffee flavors as well as holiday themed coffee throughout different seasons.
PepsiCo can potentially acquire California Pizza Kitchen and integrate it in the company’s decentralized management approach. Since PepsiCo executives have experience in the quick service food industry, it should not be a reach for the company to successfully run this casual dining restaurant. For this venture to be successful, it is imperative that management cut down the operating costs at California Pizza Kitchen through the PepsiCo Food Systems distribution network and improve on the 3.1% operating margin that California Pizza Kitchen is currently operating at.
An unusual story involving incentives and morning cuisine is that of Levitt’s recalling of Paul Feldman who ran a bagel delivery service in Washington D.C. Feldman had brought in bagels to work every week while working at a research institute and in order to keep funding the bagels he had a collections b...
...ative aspects of diversification, for example through better corporate planning, human recourse management and reaching further synergies between its various business lines.
Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely. Works Cited The “Annual Report” (2010). Retrieved from http://www.panerabread.com/pdf/10k-2010.pdf “Company Overview.” (2011). Retrieved from http://www.panerabread.com/about/company/ “News Release.”
Franchise owners do not have the freedom to make changes to their products and services based on their own personal interests or market requirements (Brockhouse, 1989). The parent company is the one instead with the mandate to make such decisions. Independent business owners, despite the high likelihood to have a higher investment cost to start and operate their business, have more control over decisions to invest and what time to do so. In Shania’s case, she has many willing investors and therefore as an independent business owner she has the power to decide whether to include them or not. She can also decide who to include and who not to include as she pleases. Franchises are associated with risks of negative publicity like for instance if one business under the franchise screw up the blame is put on the entire franchise, but for Shania as an independent business owner doesn’t have to worry about such possibilities. Freedom does bring happiness according to online surveys. The greatest reward of being an entrepreneur is the ability to control one’s destiny and the destiny of their business (Jenkins,
is extremely competitive, labor intense and risky. It is saturated with multiple different types of restaurants many competing in the exact segments. Companies operating in this type of environment seek differentiation strategies in order to set themselves apart from rivals, using various tactics such as pricing, food quality, menu theme, signature menu selections, dinning ambience and atmosphere, service, convenience, loyalty programs, specials, heart-healthy, and location (Thompson, Peteraf, Gamble & Strickland, 2014, p.C-138). Many restaurants can’t keep abreast and don’t survive, making them go out of
Starbucks, a coffee bean sales company did not have much of a marketing plan in place at its inception. Based in Seattle Washington the company began to sell coffee beans to espresso bars and upscale restaurants back in 1982. It took 11 years to progress to that level of production, they originally were a local store vendor at Pike Place Market. The director of marketing brought back the espresso bar idea from his travels in Milan. (Company Profile, 2015) The Pacific Northwest was filled with working class men and women that were drawn to the coffeehouse tradition brought in from Italy.
Making the decision to open your own business is a major life event. Starting a new venture can be exciting as well as rewarding. The first step to becoming a business owner is choosing the type of business you would like to run. This business can be something that you have wanted to start up yourself or you can go with an established franchise. Are you willing to share the profits in exchange for the relative safety of a franchise or would you prefer the risk and rewards of pursuing your own vision? Franchising is a continuing relationship wherein a franchisor provides a licensed privilege to the franchisee to do business and offer assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration
Franchising today – It is the most popular way for the people to run business, there are 760,000 franchised businesses and 13 million jobs.