Broadcasting in the UK
Introduction:
Broadcasting, the transmission of information by radio or television, is a major factor affecting the television industry today. Broadcasting is currently achieved through analogue, a system that has existed since television began in the 1940’s and 50’s. "Analogue converts sound and pictures into waves, which are then transmitted through the air and picked up by our rooftops or indoor aerials." But, because of rapid technological advances in the modern era, analogue will soon be obsolete, and is presently in the process of being replaced by digital broadcasting, the new form of broadcasting that "turns pictures and sound into computer language, which changes one’s television into a form of computer, so that it can connect to the Internet, take interactive programs, and carry many more channels," all of which cannot be accomplished through analogue. As modern technology grows, the television industry is introduced to major issues, such as low consumer confidence, analogue switch-off difficulties, and the lack of technical skills. And unless these problems are resolved soon, they will lead to the collapse of the television industry.
Lack of skills:
Concerns associated with employee technical skills is becoming very common in the digital TV industry. The industry fears that its employees may lack the advanced technical knowledge required for the future. Its major concern right now is to find the right people with the right skills to effectively implement future strategies. Digital TV companies must become much more competent, innovative and creative, which means that its employees must be willing to develop themselves and their company in order to sustain the industry. As many are aware, IT skills will be very essential to the well-being of the industry. Because a number of shoppers today are already purchasing products online – and Internet access via digital TV exists, advanced IT skills are definitely required for the future health of the digital TV industry. However, since the demand for specialist IT skills is increasing and the human resources are limited, there exists a shortfall – one that appears to worsen. It has been reported by e-commerce consultancy, Spectrum Strategy, that over 850,000 e-business jobs could be created in Britain by 2003. But unfortunately, due to skills shortages, the digital TV indu...
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...emove public confusion. However, ONDigital and SkyDigital have also pursued a common plan. Both companies have negotiated a plan with the UK Parliament to aid their shared issue. But unfortunately for both, Parliament has not yet conducted any of its promised public info campaigns.
Conclusion:
In conclusion, the future of digital television is unpredictable. Who knows where our high-tech society will end up next? Because technological advances are happening "right before our eyes," the TV industry is forced to "keep up with" modern technology. If this cannot be accomplished effectively, the industry will experience its gradual downfall. The UK government must help the industry "stay on track" and ensure that its products are agreeable to public interest. But in order to do so, Parliament must take a serious stand on the issue and motivate itself to promote public awareness of the benefits of converting to digital TV. If Parliament fails to play an "active" role, results for the television industry will be extremely negative. Not only will this give the industry a "bad" reputation, but it will also cause the Parliament itself to have a long-term negativereputation as well.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
The market penetration of TiVo has been very poor. Fourteen months after its introduction only 0.04% penetration has been achieved out of the total of 102million TV watching population. This is also reflected in the poor revenue position of the company. Exhibit 3 shows that the company recorded a loss every quarter since the introduction of the product in September 1999 and has been getting worse.
The first excuse is economics. The business of TV is ruled by a simple declaration: Get the audience the advertisers want. The consequence is that major networks forgo the mass ...
Determining the right target segment requires an analysis of the customer, company and competition (fig. 2). TiVo's customer is defined by unmet needs in the market. While TV is one of the most ensconced and ritualistic elements of contemporary American life, there are still aspects of television viewing that do not fulfill customer needs. An estimated 68% of Americans complained that they felt "widowed" by their loved one during the Fall television season because their spouses were chained to their televisions during primetime from 8pm to 11pm. Additionally, parents expressed a difficult time getting their children to do homework during key television programming times. In general, this is evidence that consumers want greater control over their television consumption habits. Analysis of the TiVo Corporation reveals their core competencies, which include proprietary software, national distribution through established retail outlets such as Best Buy, Circuit City and Sears and product co-branding with trusted electronics giants Philips and Sony.
In this case study we will gain a better understanding of TiVo, Inc. and how it has struggled to find success in a market they are known to be the innovator. At this point there are very few television viewers in North American that do not know what TiVo does for TV viewing. However, most consumers do not know the history or struggles this company has been through since creating the product in the late 1990’s. After reading this case study it is clear the creators of the TiVo were visionaries but it is also clear they were not business people too. Sadly, this might be the eventual demise of the company that clearly had the market in the palm of their hand. We will examine some of their flaws and how TiVo might regain some of the momentum to become a profitable organization.
In spite of the social stereotype that watching TV is bad there are many advantages of TV which either people don't care or don't want to care. But the fact is either people love or hate TV they cannot avoid it and it keeps on playing the major role in their life as a mass communication media, entertainer and education provider. The new generation of the TV is the smart TVs which even simplifies the three aspects gaming, web surfing and watching TV and they are eye friendly as well which only keeps on making it better. It is not wrong to say that TV is the major weapon to be in touch with the new technology and the things that are going around the world before being left behind.
‘Liveness’ is a unique quality that has almost always been exclusive to the medium of television, only ever really being shared with radio, and more recently the internet. When it comes to televisions ‘liveness’ its clear to see that it has been its distinguishing feature amongst other visual mediums. However, Marriot stated that By the end of the twentieth century most television transmission on most channels were no longer live.” (Marriot, 2007) thus suggesting that televisions once key feature of ‘liveness’ is perhaps no longer an important or defining feature. Despite the apparent lack of live television today “liveness’ was one of the features that cause television to overtake the likes of radio, cinema, and theatre across the globe.
Before television existed people had to depend on Radio stations to receive their little bit of entertainment and news. But in 1878, the invention of TV began. The first TV made didn’t look anything like the way TV’s look today. It was a mechanical camera with a large spinning disc attached to it (Kids Work). But as over the years, of course, inventions of different TV’s progressed and by the 20th century about 90 percent of our population had a TV in their household (MGHR). Television today is mainly used for people take a break from their life by relaxing and enjoying some entertainment.
Presently 98% of the households in the United States have one or more televisions in them. What once was regarded as a luxury item has become a staple appliance of the American household. Gone are the days of the three channel black and white programming of the early years; that has been replaced by digital flat screen televisions connected to satellite programming capable of receiving thousands of channels from around the world. Although televisions and television programming today differ from those of the telescreens in Orwell’s 1984, we are beginning to realize that the effects of television viewing may be the same as those of the telescreens.
Two new managers have been appointed at Sony in the last 15 years due to a number of developing problems, including the innovation ‘cogs’ within Sony slowing down, being forced into an aggressive pricing strategy, increased competition, losing the battle of VHS and Betamax, profit and sales remaining flat and the ongoing poor performance of Sony films (Mintzberg et al, 2003). Both managers initiated major strategic changes with varying degrees of success; firstly Nobuyuki Idei was appointed and initiated a major shift from analogue to digital technology, as there was a belief that Sony was falling behind the market in this respect. Idei also targeted the top position in the audio and visual industry, a universal standard in home computer devices and a new distribution infrastructure. He believed his job was the ‘regeneration of the entrepreneurial spirit’ (Mintzberg et al, 2003), believing it had been lost.
Television is an invention that has revolutionized the way people think, comprehend and receive information. Although television in today’s world is not the leading media source, however it still remains to be a prime example of media influenced outlet of information. Television over the course of the past few decades has intertwined its way into society’s day to day operation and will remain to influence people’s decisions.
27 Jan. 2012. Greenblatt, Alan. “Television's Future.” CQ Researcher, Vol. 17 (2007, February 16): 145-168.
News Broadcasting On April 7, 1997, I watched NBC 5 News at 6. Warner Saunders (filling in for Ron Majors) and Carol Marin were co-anchors. Because I do not usually watch the news, I found myself seeing it with fresh eyes. For instance, I never before realized how little time is spent on each story within a 30-minute newscast.
... viewing quality becomes and the more channels we can get, the more people are likely to stay inside. Don’t get me wrong, I love TV, and I feel that it is one of the most important inventions that this world has been blessed with; but I feel that it is taking away from some of the “realness” of our lives. People are becoming less healthy, they are developing eye and other health problems, and they don’t know what is real and what is not any more. I hope that in the future television designers and makers can develop so new technologies that would improve and not worsen our environment. The television is a very helpful and important tool that has had a great impact on our society, but we need to be aware of how this tool has also affected out environment as well, so next time you watch you television, think about what impact you might be having on our environment!
Not only is there a sense of globalisation in the things we watch but also in the way we watch them. For example, digital television has become such a part of everyday life for the majority of UK viewers that many don’t even know they have it. The total number of households in the UK with digital television now stands at 15,715,178. We are now able to watch the same channels as people at the other side of the world, thanks to digital television. We have so much choice that we, at times, don’t know what to do with all of it. It has the availability to hold around 999 channels ranging from BBC channels to children’s cartoon channels, from DIY shows to adult content channels; it is all available to us.