British Schools and The Increase of Foregein Students

Introduction

The increased share of international students across the country makes foreign students even more significant contributor to British schools, especially the group of Chinese youths. The number of Chinese has reached almost 40 percentage of the overall foreign secondary school student population in the UK. (Song, 2013), and some schools have thus specifically target Chinese students to enhance its pool of international students. As one of the most prestigious colleges in the world, Eton College enjoys its achievement in Britain. With more and more inquires from overseas families, it seems the right time for Eton College to globalize its education services in order to gain a success across the world. Thus, the purpose of this report is to critically analyze the opportunities in China education market, as well as give advices and suggestions to Eton’s international movement.

Globalization of education services

The wave of globalization has locked in the service industry. It is worth mentioning that service is recognized as the biggest contributor to economic development and employment in most of countries around the world. Apparently, the globalization of services cannot implement without the support of advanced technologies and the improved worldwide trade policies. The reduced transportation costs, the reduced telecommunications costs and the lower policy barriers to service trade, all together, suggest the group of service providers to set up new business outside their home country in order to gain extra market share.

As evident from the report of HM Government (2013), the education service has become the second largest global market just behind the healthcare sector, which is expected to achieve further g...

... middle of paper ...

...l as well as local partner. A good cooperation with both home school and local partner can largely contribute to the satisfaction of students.

Conclusion

The increased demand in China’s huge education market makes this country extremely attractive to education institutions especially those who want to try their luck and gain extra growth outside home. Setting up a new school in China, first of all, helps Eton College release the competitive pressures it has been suffering in the UK, which probably can not be achieved if choosing to focus its business inside the UK. Also, although more and more foreign students come to the UK for education, the number of potential customers is still limited especially when comparing to that in China Market. Thus, we would recommend Eton College to enter China education market by establishing new school through a joint venture.