British Magazines

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Recommended: Impacts of advertising

British Magazines The origins of magazines in Britain go back to the sixteenth century

when book publishers saw business opportunities in producing low cost

reading material which would have popular appeal and would attract the

interest of the wider public. With the advancement in printing

technologies and photography, single sheet pamphlets and cheaply bound

books evolved into the glossy magazines of today. The content of

magazines has changed (most noticeably in the last fifty years)

alongside the changes in society. Price (1998) points out

Women's magazines in the 1950's mainly focussed on articles about

maintaining the home and cooking. The birth of popular culture in the

1960's made fashion and music major topics in magazines aimed at youth

audiences and by the 1980's and 1990's, women's independence was more

represented in magazines such as Cosmopolitan.1

The mid 1990's saw the rise of the 'lads' magazine aimed at 16-25 year

old males, discussing subjects such as women, cars, music and movies.

Advertising has been around since the early magazines were produced as

publishers used the income generated from advertisers to supplement

production costs. The specialisation of magazines allowed advertisers

to target specific markets and similarly magazines with wider appeal

acted as vehicles for advertisers to reach a mass audience. The

acceptability of advertisements is determined by the Advertising

Standards Authority, a body established in 1962 to promote and enforce

high standards in advertising. The ASA ensures all advertisements

obse...

... middle of paper ...

...ded that advertising sells us both

products and lifestyles.

Word count 2523

Reference

1. Price, S (1998) Media Studies : Longman

2. Advertising Standards Authority (2002) Background Briefing

http://www.asa.org.uk

3. De Botton, A (2000) The Consolations of Philosophy : Penguin

4. Esquire online (accessed 15/01/03)

http://www.natmags.co.uk/magazines/magazine.asp?id=3

5. Loaded online (accessed 15/01/03)

http://uploaded.co.uk/frameset.html

6. New Woman.co.uk (accessed 20/01/03)

http://www.newwoman.co.uk/faqs

7. Hall, Jones and Raffo (2001) Business Studies : Causeway Press

8. Guardian Newspaper (24/11/97) Which species are you?

9. The Newspaper Society website (accessed 14/02/03) UK Media

Advertising Expenditure

http://www.newspapersoc.org.uk/facts-figures/adspend-2001.htm

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