British Airways Case Study

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Introduction British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom. British Airways (BA) is based on the British flag carrier airline, based near London Heathrow Airport, the main center is near the Gulf. British Airways operate with Gatwick Airport which is the second or third center, a dedicated British Airways at London City Airport Express Line. British Airways is the UK's largest airline, is based on international routes. British Airways, Boeing's long-term customers, in 2007, the carrier placed large orders for its next, marking the replacement of its long-haul fleet starting order 12 Airbus A380 and 24 Boeing 787 Dreamliners. The airline's fleet is the core of long-haul Boeing 747-400, is a typical example of 57, British Airways is the world's largest operator type. However, even it is a stander of management company, in the past period it had a lot of problems. During 1970s to 1980s, British Airways suffers a huge disaster. An old fleet uncomfortable trip, and greatly promote the airlines do not keep records of the time, their productivity much lower than its major overseas competitors, which is troubled by labor disputes, and it is the record number of financial lost. Employees discontent seems less than by the customer and in 1980 by the International Air Transport Association passenger airline British Airways placed top of... ... middle of paper ... ...ntimages [Accessed 18th May 2011] Johansson R. (2003), Case Study Methodology, [Online] Available from: http://www.infra.kth.se/bba/ [Accessed 17th May 2011] Grugulish I. and Wilkinson A.(2002), Managing Culture at British Airways: Hype, Hope and Reality, Long Range Planning, Vol.35, pp 179-194 Morrell P.(1999), The Role of Capital Productivity in British Airways’ Financial Recovery, Journal of Air Transportation World Wide, Vol.4, No.2, pp84-99 Williams T. and Green A. (1997), The Business Approach to training (ed.), Gower: Publishing Limited. Wilson R. and Gilligan C. (2005), Strategic Marketing Management: Planning, Implementation and Control (3rd ed.), Burlington: Elsevier Butterworth-Heinemann. Tae Hoon O. and Chunyan Y.(1995), A productivity comparison of the world's major airlines, Journal of Air Transportation Management, Vol.2, Issues 3-4, pp181-195
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