Bridgestone Media Outreach Audit
Who are stake holders?
Stakeholders refer to individuals, organizations and other companies that engage in business in one way or another either directly or indirectly with the target organization. They are the people without who the business would not sustain itself. Put in a different language, a stakeholder is an accountant, group of people, an organization, a me member or system who affects or can be affected by an organization's actions
Bridgestone media is a media organization with a key responsibility of informing the public about what is taking place, when it is taking place, where it is taking place and also precisely why it is taking place. Bridgestone media has a key responsibility in providing relevant and solid news to subscribers, readers and other media groups and personalities.
The products and services, in this case essentially the different brands that exist within the same umbrella. Bridgestone media produces news papers, journals, monthly magazine and even online documentation. The organization make the information visible and user friendly in order to attract more market reach. Users subscribe for different products so us to get news and trends.
Being a media company, Bridgestone media is mandated to collect, analyze and distribute news and information throughout the society. This role comes with some key responsibilities that can only be achieved by employing strategic values and objectives. One of the major key values of Bridgestone media is accuracy. The exactness and accuracy of any media organization positively contributes to the building of that organization’s image in the eyes of the final consumers and even other stakeholders. Bridg...
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...aily basis. The demographic constitution of the country’s population consists majorly of youths and children. The organization should therefore focus some funds in developing relevant media items that familiarize with this group of people as a major financial investment. On making these considerations, the organization can move to higher scales of height and always be ahead of the reast.
Business Dictionary (2014). “Word : Stakeholder”. Retrieved May 8 2014, from the Business Dictionary Website: http://www.businessdictionary.com/definition/stakeholder.html.
Dewson S, Davis S, Casebourne J.(2006) "Maximising the Role of Outreach in Client Engagement", Research Report DWPRR 326, Department for Work and Pensions.
Tim Rhodes (1996). Outreach Work with Drug Users: Principles and Practice. Council of Europe. pp. 25–26. ISBN 978-92-871-3110-2.