Brick and Click organisation – Asda
The term Brick & Click is used to specify that an organisation has a shop ( ‘brick’ a physical presence) in addition to an online (‘click’ which means it also have an internet presence). In this criterion I will be talking about ASDA and evaluating its ecommerce side to the organisation.
Asda is a British supermarket chain which sells various goods from groceries and electronics to toys and financial services, the organisation which I have researched and is a profit generating company. The company’s online presence first started back in 1998; it has now almost expanded across the whole of the UK. The company employs more than 150,000 workers across their 532 stores within UK with a headquarters based in Leeds.
The introduction of ecommerce in ASDA will have a major effect on its customer base as they’ll be able to sell and deliver products across the whole of the United Kingdom and Ireland. Most traders on the internet are able to sell and send goods worldwide, but in this case the ASDA’s trading will be based to cover customers nationally. The a...
Tesco PLC's Expansion in North Bracknell Introduction: Tesco PLC is an international supermarket not only selling high quality goods but has now also become one of the biggest job markets. As well as this Tesco has been running sub-projects to increase the level of customer care. [IMAGE] Tesco's main aims are shown by the steering wheel provided by their website (www.tesco.com). Tesco want to have good quality for value to earn their customers loyalty while still making a profit. I will be investigating the Tesco Superstore, petrol station, pharmacy and coffee shop in North Bracknell (Warfield).
will lose interest in that supermarket. So Asda must make sure that to keep every customer happy they must respond efficiently and without too much fuss. Asda has many company objectives and they are helpful because they set
Marks & Spencer is one of the UK's foremost retailers of clothing, foods, homeware and financial services, boasting a weekly customer base of 10 million in over 300 UK stores. Marks & Spencer operate in 30 countries worldwide, and has a group turnover in excess of £8 billion. It has specific values, missions and visions. It’s main vision is ‘to be the standard against which all others are measured’, it’s main mission is ‘to make aspirational quality accessible to all’, and it’s main values are quality, service, innovation and trust. (www.marksandspencer.co.uk).
Overall, these employees will need to communicate effectively in order to make customer satisfaction high, which would result in the customers of being in a happy atmosphere to shop in both businesses again. However, it is likely that Asda would communicate with customers directly to their face in the same place, in comparison to Chapmans Electrical, the employees would communicate with customers virtually through emails and phone calls. Moreover, in Asda the employee must have knowledge of products, so they can answer simple questions from customers like asking where a certain product is in the store. Meanwhile, an employee of Asda must know information regarding technology considering Chapmans Electrical only provides electrical products to customers thus the training of a Customer Service Assistant at Chapmans Electrical will be more than Asda’s training of a Customer Service Assistant. Unexpectedly, Asda deals with more customers, since it’s a bigger business than Chapmans considering they have more stores and customers, but Chapmans Electrical would have to deal with each customer more longer, as they have to explain each aspect of detail to the customers considering customers would ask questions that would need a response with a lot of detail, as they regard with
According to the annual report of Mark& Spencer, they has been set up 776 stores in the Uk and aim to keep selling high quality ,great value food and staying ahead in womenswear, lingerie and menswear. Moreover, M&S has attributed the high level of trust on the high street, and has also concentrated on ensuring their corporate governance is meaningful, relevant and underpin their decision-marking with high quality in all areas of strategy, performance, responsibility and accountability. Their collective and individual performance review is constructed by honest and constructive feedback to make the border play the biggest role in the boardrom. The goverance framework is also published on their website. Therefore, M&S's shareholders and stakeholders can easily find what standards the board of M&S set for themself.
The key managerial problem which John Fahey is facing is to decide as to whom the e-commerce head should report, in the current organizational structure of NGS, so that the new position gives him enough freedom to leverage the growth opportunities of the e-commerce platform efficiently. How much span of control for the new head is required to cope with declining print media sales and build the right balance between allocating investments and revenue allocations across different product units of the organisation? He should also have enough exposure to build strong customer relationships and brand loyalty by improving the membership program using e-commerce.
It had to leverage the best technologies to improve all its internal processes. CONCLUSIONS While E-commerce does and will have a profound effect on marketing strategy formulation, what will the future of E-commerce hold? As organisations implement their strategic plans in respect to E-Commerce, it must be realised how this will affect other parts of the organisation. It is also important to understand how society is impacted as a result of their strategic plan. Is promoting a greater number of Internet users irresponsible?
This report will discuss about how external environment affects Harrods’s modus-operandi and the appropriate marketing strategies that they have to apply in the future.
In comparing the differences in the supply chains used by brick and mortar locations versus virtual agents, the chains are similar in many ways, yet have great differences as well. Brick and mortar relies upon personal interaction through agents and agreements with their suppliers. Virtual websites pre-purchase reservations and tickets and offer them directly to the customer at a discounted rate, cutting out virtual links of stores and people, but add links of Internet commerce and availability.
Describing How a Business Works Introduction For this unit I will give a clear description of the activity, aims and objectives of my chosen business, a description of four functional areas of the business including human resources. Descriptions of the equal opportunities of employees are safeguarded by legislation, an explanation of different functional ways to communicate with each other and external contact. The company I have chosen for this unit is Tesco the reason I chose Tesco is because it is a very successfully growing company. Tesco is public limited company (Plc).
Customers in the new e-commerce generation should expect an experience that is personal, from customer service to products being offered, it’s all about the customer. With consumers turning into retail grazers, an electronic commercial transaction is forced to offer added value beyond just being a distribution point. Customers can and should expect an experience because ecommerce has come a long way in the last 15 years.
Herrick, C. 2011. Woolworths revamps online strategy by upgrading supermarket app. Date of access: 02 Nov 2013
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
In the current business environment, the use of technology to provide solutions and more opportunities is an inevitable undertaking. This can be attributed to the proliferation of the internet and internet enabled services to most consumers. The e-commerce platform for already established corporations and business is considered an option for the online clients who are increasingly becoming willing buyers of goods and services through the online platform. Ignoring this market and sticking to only traditional markets can lead to severe consequences since it is a fast growing market. Adoption of e-commerce in businesses however should be considered as a balanced approach in targeting a new type of client. This should that organizations should not dismiss the ongoing traditional modes of transaction with their clients.
An understanding of the implication E-commerce has on such organisational divisions can help businesses gain understanding hence plan for it's inevitable continuing evolution. In terms of marketing, the modern organisation must be critically aware of the development of E-commerce, and the implications that it entails. "Marketers develop their own recipe of promotional tactics to fit the product lines or industries in which they compete. Now electronic communications tools are and will continue to be an important ingredient in the promotional mix" (Reedy, J. Schullo, S. Zimmerman, K. 2000, pg. 29) In assessing the implications of E-commerce in terms of marketing, it is important to understand its impact in respect to