Brian Brranigan Case Study

1523 Words4 Pages

Brian Branigan is a new stock broker at a small brokerage firm, Fine Financial. Industry regulations require Brian to follow the Suitability Rule, Rule 2111. The rule requires that a “recommended transaction or investment strategy involving a security or securities is suitable for the customer” (FINRA, 2012). When working with his new clients, Clint and Carrie Cohen, Brian made an investment recommendation that abided Rule 2111, as it was a suitable fit for the Cohens, however, Brian had chosen this investment because it offered himself a higher commission. There were other investments that could have been a better fit for the couple, but Brian failed to recognize these other alternatives.
Fine Financial then started offering a mutual fund …show more content…

“Brian told them that, “expenses are used to pay professional fund managers, who handpick the best stocks for the highest possible performance,” (Davis, 2013, p. 3) which was the standard response for Fine Financial. However, Brian also knew that this wasn’t entirely true. He learned in his college courses that there is no evidence that supports the idea of receiving a higher performance when a professional fund manager chooses stocks (Davis, 2013). Even though Brian knew the expenses were not likely to result in a better performance he told his clients anyway to abide by his company’s standards. With all of these ethical dilemmas present in this case, it seems that Brian is at fault for all of them, however, he is not the only one who contributed to these …show more content…

First, the clients, Clint and Carrie Cohen should have done their research and asked questions prior to purchasing the Fine Financial fund instead of after. As consumers, it is assumed that a stock broker will act in one’s own best interest, and is therefore trustworthy. However, this is not the case. Stock brokers are not required by law make recommendations that are best for the client, only that they are suitable. In addition, brokerage firms and their employees should not be paid on commission. When an employee gets commission for the sale of certain stocks, they are going to try to sell those stocks whenever possible, even if there are other investments that would be better for a client. This dilemma creates a conflict of interest. The employee must choose between what is best for their client or earning themselves or their firm more money. Unfortunately, the choice is often the latter. By eliminating the extra benefit of receiving a commission, stock brokers would have no incentive to choose an option other than what is best for the customer and would more likely make recommendations with altruism—“the motivation to help others, with no thought of oneself” (Goree, Manias, & Till, 2013). Lastly, FIRNA should rewrite the Suitability Rule to eliminate the obvious loophole that exists. Stock brokers should be required to recommend an investment, to their best ability, which is in their

More about Brian Brranigan Case Study

Open Document