Brazil Culture Essay

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Brazil, Business and Culture Adrianna Blaylock Culture in Brazil The Brazilian culture is one of the world’s most wide ranged and diverse. This is a result due to it being a melting pot of nationalities, as a result of centuries of European domination as well as slavery, which brought large groups of African migrants across Brazil’s borders to live in and influence the local cultures with their ancient customs and ideas. The European settlers also brought ideas, innovations and belief systems with them, molding the local societies remarkably. All of these varying influences have made the modern-day Brazilian culture is unique and very elaborate (Meyer, 2010). As a nation, Brazil is family oriented. They focus on family values and structure.…show more content…
Successful business dealings in Brazil depends very much upon having a wise perception of the commercial culture of the country. It is said that Brazilians prefer face to face encounters than any other kind of meeting. They like to get to know who they are getting into business with. They are also more laid back, so their communication is more informal a lot of the time. There is no relying on rules or protocol when having business discussions. Whomever wants to speak up is more than welcome to do so whenever. It is not uncommon there for someone to interrupt another person while talking as long as it relates to the current topic and doesn’t blatantly disagree or criticize the other…show more content…
Technology The Brazilian market for Information Technology (IT) is considered the seventh largest in the world, with a positive outlook for the coming year with projected investments of US$74 billion, a growth of 2.5 percent compared to 2016. Global IT investments are also projected to increase 2.9 percent and reach US$3.4 trillion. Gartner projections for 2017 indicate that the device segment (including PCs, tablets, mobile phones, and printers) in Brazil is expected to reach a total of US$14 billion, an increase of 5.3 percent over 2016. Expenses with Data Center systems will total US$2.1 billion, down 1.4 percent over 2016. Software expenses will reach US$4.5 billion, up 7.8 percent. Expenditures on IT services will reach US$17.3 billion in 2017, an increase of 6.3 percent compared to previous year. Despite the forecast for limited growth of the Brazilian economy over the next few years, the Brazilian IT market is expected to grow 2.5 percent in 2017, according to IDC-International Data Corporation. Data communication in mobile devices, security (cybersecurity), cloud computing, IoT – Internet of Things, infrastructure for cloud-based services, and investments in big data and analytics are also trends for the coming year. (Export.gov,
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