Branding Importance

801 Words4 Pages
Branding created for corporations or corporate groups, rather than for products and services. Brand identities and experiences are created for new companies, company mergers, and companies that go through name changes or want to be restored.
• Organizations:
Branding and advertising for organizations, both national and international, can include medical research, humanitarian, social or environmental issues, political, and nonprofit organizations anything that is in the public interest.
• Cause-related marketing and brand-secondary'>advertising: Funding for nonprofit organizations can be sponsored by brands and corporations.

IMPORTANCE OF BRANDING
Basically branding is a procedure that generates revenues that cannot be counted; also because of it a status
…show more content…
Also the brand name has to be registered according to law so that the other marketers cannot copy name of the products. Branding can be done for anything that can be sold in the consumer’s market and a special brand can also be made. There are few advantages of branding like it is legal when it is registered according to the law and also can be helped in making a status in the market. Also there are few well-known companies who launch a new product so they mention that the product is from the particular brand only which is also an advantage as when compared to other company’s product the already presumed company would get first choice because of its already existing status and good will.
(b) In Marketing- Through marketing a company does the study of requirements or demand in a market and create a response accordingly in the form of supply. Marketing brand is the most important part as when marketing is done the brand name is first promoted as it also becomes quite easy for the marketers to brainpower information about the brands popularity and what the customers think about or want from them. When the company have their loyal consumers then it becomes easy for the marketers to asses ordinary and promised
Open Document