Branding Case Study

Q1: Define Brand. What do brands mean to you ? What are you favorite brands and why?

ANS : Brand is a product with service, brand is always unique and famous in market. Branding is all about business which maximizes profit. Branding is the process of creating and disseminating the brand name.

For the American Marketing Association (AMA) , a brand is a “ name , term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or groups of sellers and to differentiate them from those of competitions.”

• For me brand is anything on which I can rely blindly. we can wear branded things confidently. Quality of branded things are very reliable . Brand provide us comfort level , we can purchase any

It actually has a collection of shoes and bags. It is also on endangered list. Unze is facing the following problems.

Although it's price range is quite reasonable but apart from price it doesn't provided quality. Its provides very bad quality. It shoes are not at all comfortable, moreover the shoes break down very early and are not long lasting. So its the all about the wastage of money. The bags are also very low quality. Its like that it import things from China. That is the reason its the flop brand in the market as people don't get quality and its not worth buying.

Unze should take prescriptive measure to cope in the market. It should provide the best quality to the customers because customers prefer quality the most. Customers can buy expensive things just because they want better quality. They should raise the standard of their bags amd shoes.

GOURMET FURNITURES:

Gourmet a very renowned brand. It has exapnded itself all over the world. It has various outlets such as Gourmet bakery, gourmet water, pharamsy, caterers etc but 'GOURMET FURNITURES' is the biggest flop among them all. Gourmet furnitures has only one outlet in lahore which is situated in gulberg lahore. The main reasons of its failure